摘要
利用ROST CM 6软件对梁希国家森林公园游客网络评论文本进行分析,并对其旅游形象投射与感知差异进行研究.结果表明:从高频词分析来看,旅游形象的投射与感知较一致,但游客感知内容更加多元化;从网络语义结构分析来看,形象投射较注重文化教育功能,游客感知较偏向主题景观游赏和游憩活动;从游客体验情感分析来看,游客对梁希国家森林公园大多存有积极情绪,但也有10%左右的消极情绪,游客对梁希国家森林公园的主要表现为“地方不大”“没什么玩的”“冷清”“不好玩”“离市区远”等.基于该研究结果,梁希国家森林公园的旅游完善应从开发针对性的旅游项目、丰富植物景观类型、完善外部公共交通条件和构建环境解说系统等方面提升对游客的吸引力.
This paper analyzes the online comment text of tourists in Liangxi National Forest Park by using Rost CM 6 software,and studies the differences of tourism image projection and perception.The results show that:from the analysis of high-frequency words,the projection and perception of tourism image are consistent,but the content of tourists’perception is more diversified;From the analysis of network semantic structure,image projection pays more attention to the function of culture and education,and tourists’perception is more inclined to theme landscape sightseeing and recreational activities;From the analysis of tourists’experience sentiment,most tourists have positive sentiment about Liangxi National Forest Park,but there are also about 10%negative sentiment.Tourists’complaints about Liangxi National Forest Park are mainly“small place”,“nothing to play”,“cold”,“not fun”,“far from the urban area”,etc.Based on this,the tourism improvement of Liangxi National Forest Park should improve its attraction to tourists from the aspects of developing targeted tourism projects,enriching plant landscape types,improving external public transport conditions and building environmental interpretation system.
作者
王浩毅
张建国
WANG Haoyi;ZHANG Jianguo(Zhejiang A&F University Landscape Architecture Co.,Ltd.,LinAn 311300,China;School of Economics&Management,Huzhou University,Huzhou 313000,China)
出处
《湖州师范学院学报》
2021年第10期93-101,共9页
Journal of Huzhou University
基金
浙江省科技厅公益技术研究农业项目(2016C32017)
浙江省自然科学基金项目(LY16C160008).
关键词
旅游形象投射
游客感知
网络文本分析
提升策略
梁希国家森林公园
tourism image projection
tourist perception
network text analysis
promotion strategy
Liangxi National Forest Park
