摘要
在新医改背景条件下,公立医院制定其战略管理方略,一方面要注重医院内涵的建设,另一方面还要体现出医院的公益性特性。本文通过对医院战略管理的概念及8种基本战略的介绍,提出了公立医院战略管理的品牌化营销模式、差异化经营模式、成本控制竞争模式、资源重组型运营模式和多元化扩张的发展模式等几种战略模式,旨在为促进公立医院可持续性发展提供借鉴。
The article puts forward to the strategic management of the public hospitals which leads to the public hospitals＇ sustainable development and needs the public welfare nature under the new medical reform.It introduces the basic concept of the hospitals＇ strategic management,8 basic strategies which include brand strategy,innovation strategy,financial strategy,organizational structure strategy,research and development strategy,information strategy,human resources strategy and public relations strategy to stand for strategic management and it summarizes several strategic models of the public hospitals＇ strategic management.
出处
《医学与社会》
2010年第6期48-50,共3页
Medicine and Society
关键词
战略管理
公立医院
公益性
医药卫生体制改革
Strategic management
Public hospitals
Public welfare nature
New medical reform
