摘要
体育场馆是推动体育事业和体育产业发展的基本载体。体育场馆冠名权已经是大型体育场馆一项重要的收入来源。体育场馆冠名权经营管理在我国是一个新的概念,特别是在体育场馆冠名权开发战略研究方面仍是一项空白。本文采用文献研究和逻辑分析等方法,通过对国外体育场馆冠名权经营管理先进经验的分析,在学习和借鉴国外体育场馆冠名权经营管理成功经验的基础上,探讨我国体育场馆冠名权经营管理开发战略,具有现实意义。
Sports stadiums are a basic medium improving the sports career and sports industry. The of the sports rights to name has been the main income source of the large sports stadiums and it is a new concept in China, It is also a blank in the aspect of researching the developing strategies of the rights to name developing present situation of China and Overseas sports Stadiums rights to name is discussion by the using the method of documentary study, comparative study and logical analysis, at the basis of learning and drawing on the successful experience of foreign sports stadiums, it has an important actual meaning that we probe the developing strategies the sports stadiums.
出处
《体育与科学》
CSSCI
北大核心
2005年第4期49-52,共4页
Sports & Science
关键词
体育场馆
冠名权
经营管理
模式
sports stadiums
rights to name
management and administration
mode
