摘要
体育场馆冠名权在国外已经是大型体育场馆一项重要的收入来源。体育场馆冠名权在我国是一个新的概念,特别是在体育场馆冠名权开发研究方面仍是一项空白。通过分析我国目前大型体育场馆的经营现状和发展方向,借鉴国外大型体育场馆冠名权开发的先进经验,探讨我国大型体育场馆冠名权经营开发的措施和应注意的问题。
Rights to name the stadium building is already an important income source of large stadium building abroad. The Rights to name the stadium building is a new concept in our country, it is still a blank on the stadium building rights to name of development research aspect especially. This paper analyzed present management condition and the development direction of large stadium building in our country, learns from advanced experience of foreign large stadium building rights to name, discusses the measure and the problem of rights to name large stadium building in our country.
出处
《军事体育进修学院学报》
2007年第3期15-17,共3页
Journal of Pla Institute of Physical Education
关键词
大型体育场馆
冠名权
开发
large stadium building
rights to name
development
