摘要
随着互联网技术的高速发展,新媒体技术在为人们创造出巨大效益的同时,也不断冲击着传统媒体。在这样的时代大背景下,地方电视台创新转型迫在眉睫。近年来,河南卫视立足中华优秀传统文化,以文化创新为根本推出的系列文化节目得到了广泛好评。其运作模式、创新理念等都为其他地方电视台的创新转型发展提供了极大的借鉴意义。因此,本文将立足新媒体时代大背景,以河南卫视出圈文化节目为例,详细分析地方电视台的发展困境及其原因,探析河南卫视系列节目的创新理念,最终整理总结出河南卫视在新媒体时代下的创新转型路径,为其他地方电视台可持续发展提供参考与借鉴。
With the rapid development of Internet technology, new media technology not only creates huge benefits for people, but also continuously impacts traditional media. In such an era background, local television innovation and transformation is imminent. In recent years, based on excellent traditional Chinese culture and rooted in cultural innovation, Henan Satellite TV has launched a series of cultural programs that have been widely praised. Its operation mode and in-novative ideas provide a great reference for the innovation and transformation development of other local TV stations. Therefore, based on the background of the new media era, this paper will take the out-of-circle cultural programs of Henan Satellite TV as an example, analyze the develop-ment difficulties of local TV stations and their causes in detail, explore the innovative ideas of Henan Satellite TV series, and finally summarize the innovative transformation path of Henan Satellite TV in the new media era, so as to provide a reference for the sustainable development of other local TV stations.
出处
《新闻传播科学》
2023年第2期226-230,共5页
Journalism and Communications
