摘要
随着消费者对皮革产品需求的不断增长和变化,他们对品质和品牌的关注也日益增强。在此背景下,《商标法》对于保障皮革产品的质量和品牌的信誉显得尤为重要。本文探讨了《商标法》对皮革产品品牌建设的影响和作用,概述了商标的定义、分类和特点及《商标法》的主要内容,分析了皮革产业现状、皮革产品品牌建设现状以及存在的问题。详细论述了《商标法》对皮革产品品牌建设的促进和保障作用。将《商标法》更好地融入皮革产品品牌建设有利于提高相关从业者对于《商标法》的认知和应用能力。
With the continuous growth and changes in consumer demand for leather products,their attention to quality and brand is also increasing.In this background,the trademark law is particularly important for ensuring the quality of leather products and brand reputation.This article explored the impact and role of the trademark law on the brand building of leather products,outlined the definition,classification,and characteristics of trademarks,as well as the main content of the trademark law.The current situation of the leather industry,the branding of leather products,and the existing problems were analyzed.The promotion and protection role of the trademark law on the brand building of leather products was discussed in detail.Integrating the trademark law better into brand building for leather products is beneficial for improving the awareness and application ability of relevant practitioners towards the trademark law.
作者
王晶
向仲攀
WANG Jing;XIANG Zhongpan(Shaanxi Institute of Technology,Xi'an 710300,China)
出处
《中国皮革》
2025年第2期137-140,共4页
China Leather
基金
中共陕西省委教育工委项目(2022XKT28)。
关键词
《商标法》
皮革产品
品牌建设
trademark law
leather products
brand building
