摘要
在经济全球化的背景下,品牌不仅是企业核心竞争力的象征,更是国家信誉和形象的重要体现。本文以提出制造业品牌发展路径、推动制造业高质量发展为根本目标,通过对当前制造业品牌建设现状的深入分析,揭示了品牌建设过程中面临的现实挑战与难点。在此基础上,基于产业现状,从品牌管理的规范化、重点行业系统推进、品牌培育的精细化、品牌评价的标准化、品牌传播的精准化等方面提出新时期制造业品牌建设发展路径的建议。
In the context of economic globalization,brand is not only a symbol of the core competitiveness of enterprises,but also an important embodiment of national reputation and image.With the fundamental goal of proposing the development path of manufacturing brand and promoting the high-quality development of manufacturing industry,this paper analyzes the current situation of manufacturing brand building and the practical challenges and difficulties faced by brand building.Finally,based on the current situation of the industry,it proposes the development path of manufacturing brand building in the new era in the aspects such as standardization of brand management,systematic promotion of key industries,refinement of brand cultivation,standardization of brand evaluation,and precision of brand communication.
作者
杨旭
刘夷
王妮娜
YANG Xu;LIU Yi;WANG Ni-na(China Academy of Information and Communications Technology)
出处
《中国标准化》
2025年第4期46-49,共4页
China Standardization
关键词
制造业
品牌培育
品牌建设
品牌评价
manufacturing
brand cultivation
brand building
brand evaluation
