摘要
为探究我国现行县级融媒体中心政策制定中的关注点与相对忽视点,为未来政策制定与优化提供可行参考,以2018-2022年中央及各部委公开颁布的23份县级融媒体中心建设相关政策文本为研究对象,运用Nvivo12 plus分析软件,从县级融媒体中心政策工具与政策要素两个维度进行质性文本分析,发现现行县级融媒体中心政策工具中激励工具及象征与劝诫工具使用较少、政策要素中传播体系建设与内容发布略显不足、部分政策工具与政策要素的契合度不高等问题,建议今后政策制定中注意优化政策工具组合、加强传播体系建设与内容发布、注重政策工具与政策要素的有效契合。
In order to explore the concerns and relative neglect in the current policy formulation of county-level convergence media centers in China,and provide feasible references for future policy formulation and optimization,this paper takes 23 policy texts related to the construction of county-level convergence media center issued by the central government and various ministries and commissions from 2018 to 2022 as the research object.Using Nvivo12 plus analysis software,the qualitative text analysis is carried out from the two dimensions of policy tools and policy elements of county-level convergence media center.It is found that there are some problems such as less use of incentive tool,symbol and admonition tool in policy tools,insufficient construction of communication system and content release in policy elements,and low fit between some policy tools and policy elements.It is suggested that in future policy formulation,attentions should be paid to optimizing the combination of policy tools,strengthening the construction of communication system and content release,and the effective combination of policy tools and policy elements.
作者
许振波
张悦
XU Zhenbo;ZHANG Yue(School of Literature and Education,Bengbu University,Bengbu,Anhui 233030,China;School of Literature,Anhui University of Finance and Economics,Bengbu,Anhui 233041,China)
出处
《中州大学学报》
2024年第5期71-76,共6页
Journal of Zhongzhou University
