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网络直播治理政策的演进及解构

EVOLUTION AND DECONSTRUCTION OF WEBCAST GOVERNANCE POLICY
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摘要 网络直播治理是网络治理体系和国家治理能力现代化建设的重要内容。政策是治理体系的重要手段,网络直播治理政策的选择和运用直接影响网络直播治理的效果。2016年至2022年,行政管理部门颁布了一系列与网络直播相关的治理政策,其中直接相关的政策条款共101项,可以分为命令型、激励型和自愿型三类,占比分别约为58%、18%、24%。这些治理政策的实施有效推动了网络直播的良好发展。随着互联网络技术的迅速发展,网络直播的治理也日益复杂,治理政策体系面临着理念更新、整体结构调整以及政策执行机构的协同等挑战。转变政策制定理念,增强治理政策结构的均衡协调,加强治理政策的执行性等,是不断推进我国网络直播治理体系和治理能力现代化进程、优化网络直播政策体系的主要策略。 Webcast governance is an important part of the modernization of the network governance system and national governance capacity.Policies is an important means of governance system.The selection and application of webcast governance policies directly affect the effectiveness of webcast governance.From 2016 to 2022,the party and government management departments shall issue a series of governance policies that are directly and indirectly related to webcasting,with a total of 101 directly related policy provisions,which can be divided into three categories:command type,incentive type,and voluntary type,accounting for 58%,18%,and 24%,respectively.The implementation of these governance policies effectively promotes the good development of online live streaming;At the same time,with the rapid development of Internet technology,the governance of live streaming is becoming increasingly complex,and the governance policy system is facing challenges such as updating concepts,adjusting the overall structure,and coordinating policy enforcement agencies.Therefore,in order to continuously promote the modernization process of China′s webcast governance system and governance capabilities,changing the concept of policy formulation,enhancing the balanced coordination of governance policy structures,and strengthening the implementation of governance policies are the main strategies for optimizing the webcast policy system.
作者 于建华 刘亚琼 YU Jianhua;LIU Yaqiong(School of Journalsim and communications,Henan University of Technology,Zhengzhou 450001,China)
出处 《河南工业大学学报(社会科学版)》 2023年第2期109-116,共8页 Journal of Henan University of Technology:Social Science Edition
基金 河南省哲学社会科学规划项目(2022-BXW-006) 河南省高校哲学社会科学基础研究重大项目(2022-JCZD-26)。
关键词 网络直播 治理体系 政策演进 webcast government policy
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