摘要
塑造可爱中国形象是习近平总书记提出的新时代国际传播能力建设的重要任务。可爱中国的背后是大众对于国家形象基于情感层面的认知和理解,因而,引入情绪传播理论进行分析具有更强的针对性和实用性。情绪传播短期社会影响的达成需要经过情绪唤起、情绪分享和情感共鸣三个阶段。通过国际传播矩阵打造情绪记忆场域则有助于可爱中国意见共识的长久生成。
As proposed by President Xi Jinping, creating a lovely image of China is an important task for international communication capacity building in the new era.The public’s perception and understanding of China’s image are based on emotions, therefore, it is more relevant and practical to introduce emotional communication theory for analysis.Emotional communication requires three stages: emotional arousal, emotional sharing, and emotional resonance to achieve short-term social impact.The creation of an emotional memory field through an international communication matrix helps to create a long-term consensus on lovely China.
作者
赵思超
ZHAO Si-chao(School of Television,Communication University of China,Beijing 100024,China)
出处
《吕梁学院学报》
2022年第5期33-36,共4页
Journal of Lyuiang University
关键词
情绪传播
可爱中国
国家形象
emotional communication
lovely China
national image
