摘要
近年来,借助国际社交媒体平台实现地域文化"走出去"已成为跨文化传播的重要手段,让国际大众媒体为贵州地域文化助力,也是向世界讲好贵州故事的重要策略之一。本文以YouTube媒体平台上具有传播热度的外译视频为研究对象,探索大数据时代贵州地域文化的国际传媒传播现状,并进一步从跨文化传播内容、受众参与度等方面考察贵州地域文化在YouTube平台上的传播效果。一方面把握当前贵州地域文化国际社交平台翻译、传播及接受模式,另一方面整合受众接受度建构对海外大众具有吸引力的贵州地域形象。希冀为贵州地域文化的跨文化传播研究提供借鉴。
In recent years,the realization of“going global”of regional culture by means of international social media platform has become an important means of cross-cultural communication.It is also one of the important strategies to help Guizhou regional culture with the help of international mass media and to tell the story of Guizhou to the world.This paper takes the video from YouTube media platform with the degree of communication heat as the research object,explores the status quo of Guizhou regional culture translation in the era of big data,and further studies the effect of Guizhou regional culture on YouTube platform from the aspects of crosscultural communication content and audience participation.On the one hand,we should grasp the translation,communication and acceptance mode of Guizhou regional culture international social platform,on the other hand,integrate the acceptance degree of the audience to construct the regional image of Guizhou which is attractive to the overseas public.It is hoped that it can provide reference for the research of cross-cultural communication of Guizhou regional culture.
出处
《译苑新谭》
2021年第2期169-179,共11页
New Perspectives in Translation Studies
基金
贵州省哲学社会科学规划重点课题《“讲好中国故事”背景下贵州省优化少数民族文化对外传播策略研究》(20GZZD34)
关键词
贵州地域文化
传媒翻译
社交媒体
跨文化传播
Guizhou regional culture
media translation
international social media
cross cultural communication
