摘要
目前中国文化创意产业的繁荣发展,极大的推动了中国传统文化的继承与弘扬。为了实现以用户期望意象风格为导向的文创产品设计方案,减少依赖设计师的设计主观意识,探索传统文化设计因子向现代创新型设计因子的转变途径。首先利用Illustrator软件提取传统文化元素设计因子样本,通过采用SD法、实验法、统计学理论对样本库中的单位设计因子收集意象形容词并进行意象值评价,确定相似意象与单位设计因子主副意象。其次通过意象与设计因子的关系建立基于关系数据库管理系统(RDBMS)的检索数据库并进行用户期望相似意象设计因子索引,将相似意象设计因子运用可拓学理论与菱形思维模型进行可拓变换重构设计。最后结合故宫文化元素设计因子的重构过程与设计应用验证了研究方法和研究流程的可行性。
At present,the prosperity and development of China’s cultural and creative industries have greatly boosted the inheritance and promotion of traditional Chinese culture.In order to realize the style-oriented design scheme of cultural and creative products according to users’expectation,the reliance on the subjective design consciousness of designers should be reduced,and explorations should be made on the approach to transforming traditional cultural design factors into modern innovative design factors.Firstly,the Illustrator software was employed to extract samples of traditional cultural elements as design factors,image adjectives were collected,and the image value of the unit design factors in the sample library was evaluated using the SD method,experimental method,and statistical theory,thus determining the similar images and the main and auxiliary images of the unit design factor.Secondly,through the relationship between image and design factors,a search database based on Relational database management system(RDBMS)was established,and the similar-image design factors expected by users were indexed and analyzed using the extension theory and diamond thinking model to achieve the extension transformation reconstruction design.Finally,the feasibility of the method and process in this research was verified by the reconstruction process and design application of the cultural elements of the Forbidden City.
作者
王伟伟
宋贞贞
李培
WANG Wei-wei;SONG Zhen-zhen;LI Pei(College of Art and Design,Shaanxi University of Science and Technology,Xi’an Shaanxi 710021,China;Cultural and Creative Product Design and Supply Chain Operation Center of Forbidden City,Ningbo Zhejiang 315021,China)
出处
《图学学报》
CSCD
北大核心
2020年第6期1024-1030,共7页
Journal of Graphics
基金
教育部人文社会科学研究项目(14YJC760060)。
关键词
文创产品
设计因子
相似意象
可拓变换
cultural and creative products
design factor
similar image
extension transformation
