摘要
山岳型景区旅游标识系统效果评价指标构建和实证研究是对旅游标识理论研究的有益补充.研究运用现场调研、访谈法、主成分分析法和文献法等方法,以武夷山天游峰景区为例,确定了27项山岳型景区旅游标识系统初始评价因子,得出了影响武夷山天游峰景区标识系统效果评价的4个公因子,分别是解说内容、人体工程、规划设计和持续使用.研究结果表明:解说内容对游客旅游体验影响最大,其次是外观设计,影响程度最小的是持续使用;游客对天游峰景区标识牌解说内容的效果评价最高,其次是人体工程,对持续使用的效果评价最低.建议可从加强智慧标识系统的应用,提升标识系统的可持续性,建设与环境相协调的标识系统,使标识牌更加人性化等方面对其进行完善.
The construction of evaluation indicators and empirical research on the effectiveness of the tourism identification system in mountainous scenic spots is a useful supplement to the theoretical research on tourism identification.The study uses on-site investigation,interview method,principal component analysis method and literature method,taking Wuyi Mountain Tianyou Peak scenic spot as an example,and decides on 27 items as the initial evaluation factors of mountain-type scenic spots tourism identification system,and determines four common factors for the evaluation of the effect of the marking system:the explanation content,ergonomics,planning and design,and continuous use.The results of the research show that the content of explanation has the greatest impact on the tourist experience,following which is the exterior design,with the continuous use having the least impact;tourists have the highest evaluation on the effect of the explanation content of the signboard in the Tianyou Peak scenic spot,next to it is ergonomics,and continuous use receives the lowest effect evaluation.It is strongly suggested that the application of the smart sign system be put into use;the sustainability of the sign system be enhanced;a sign system in harmony with the environment be established,thus to make the signs more humane.
作者
彭夏岁
林开淼
郭伟锋
PENG Xiasui;LIN Kaimiao;GUO Weifeng(School of Tourism , Wuyi University, Nanping, Fujian 354300, China)
出处
《内江师范学院学报》
2020年第12期86-92,共7页
Journal of Neijiang Normal University
基金
国家社会科学基金项目(19XGL010)。
关键词
山岳型景区
旅游标识系统
天游峰景区
解说效果
评价指标
Mountain-type scenic spot
scenic area logo system
Tianyoufeng scenic spot
interpretation effect
evaluation index
