摘要
本研究从SOR模型出发,采用眼动实验对游览唐家古镇的大学生群体进行调查,提出了旅游地的景观类型、色彩丰富程度以及新旧程度对游客感知产生影响,并进一步影响游客眼动行为的研究假设。研究发现:①旅游地景观色彩丰富程度与新旧程度对游客感知及眼动行为存在影响,而景观类型需以群体特征为条件才能进一步影响眼动行为;②景观色彩丰富程度仅对注视时间比重存在显著影响;③新景观与中立景观之间的注视频率存在显著差异,新景观与中立景观、旧景观的注视时间比重也均存在显著差异。本研究尝试在非实验室环境下开展眼动实验,补充并完善了视觉研究方法在真实人文环境中的应用。
Visual research method is important in exploring tourists'perceptions of tourism landscapes and tourism planning.In the past,scholars often used questionnaire survey or picture scoring to carry out relevant researches,but lacked more objective analysis.With the upgrade of eye tracker,eye tracking method is gradually used in the study of tourist landscape.and mainly carried out in the laboratory.In order to provide a new attempt for existing research.this paper makes a breakthrough in field experiments with eve tracker Based on the SOR model,this study uses eye tracking method to investigate visiting behavior process of undergraduates in Tangjia Ancient Town,Zhuhai.It hypothesizes that landscape type,color richness and degreeof old-to-new impact on visitors'perceptions,and further affect the eve movement behavior of tourists.The results show that:1)Color richness and degree of old-to-new of the landscape have significant impacts onvisitors'landscape perception and eve movement behavior.while the influence of the landscape type is not significant.Landscape types nced to work through group characteristics to influence eye movement behavior:2)For color richness,the study divides the landscape into two categories,rich colors and single colors.The study finds out that there are no significant difference in gaze frequency and mean gaze time,but significant differences in the proportion of gaze time between two categories;3)For degree of old-to-new,the study divides the landscape into three categories:new landscape,old landscape and neutral landscape.Theresult shows that there is a significant difference in the frequency of gaze between new and neutral landscapes.
作者
赵莹
林家惠
刘逸
ZHAO Ying;LIN Jia-hui;LIU Yi(School of Tourism Mamnagement,Sun Yat-scn University,Zhuhai 519082,China)
出处
《人文地理》
CSSCI
北大核心
2020年第5期130-140,共11页
Human Geography
基金
广东省软科学项目(2020A1010020012)
教育部人文社科研究规划基金(19YJAZH060)
珠海市社会科学研究基地项目。
关键词
眼动分析
景观视觉评价
SOR模型
旅游景观
eye movement analysis
landscape visual evaluation
SOR model
tourist landscape
