摘要
为了提高服装产品制造商的期望利润,构建了云平台服务商与服装产品制造商合作决策模型,然后通过具体算例验证该模型的优越性。算例结果表明:服装产品制造商采用合作模式能够提高服装产品的期望利润;交叉价格效应和平台渠道吸引需求比例的增加能够提高合作模式的优势,而价格敏感系数、服装产品的单位成本以及平台单位运营成本的增加会降低合作模式的优势。
In order to improve the expected profit of garment manufacturers,a cooperative decision-making model between cloud platform service providers and garment manufacturers is constructed,and the superiority of the model is verified by a specific example.The results show that:the expected profit of clothing products can be improved by the cooperation mode adopted by garment manufacturers;the advantages of cooperation mode can be improved due to the increase of cross price effect and the proportion of platform channel attracting demand,while the increase of price sensitivity coefficient,unit cost of clothing products and unit operation cost of platform will reduce the advantages of cooperation mode.
作者
江玉杰
JIANG Yu-jie(Yanhuang Vocational and Technical College,Huaian,Jiangsu 223400,China)
出处
《浙江纺织服装职业技术学院学报》
2020年第4期63-69,共7页
Journal of Zhejiang Fashion Institute of Technology
基金
江苏高校哲学社会科学研究一般项目[编号:2019SJA2324]。
关键词
云平台服务商
服装产品制造商
合作决策
直销渠道
平台渠道
期望利润
cloud platform service provider
clothing product manufacturer
cooperative decision-making
direct marketing channel
platform channel
expected profit
