摘要
新冠肺炎疫情使传统的信息发布、舆情治理、危机传播治理模式遇到极大挑战,信息传播治理成为治理能力现代化中的重要一环。在移动社交媒体环境下,“以我为主”的传统治理模式已无法有效应对危机。基于对话理论认为,突发公共卫生事件的信息传播应建立多元主体的疫情信息预警和发布机制;应从大众传播环境下形成的管理导向和话语霸权中解放出来,及时、充分公开信息,促成多元主体对话和协商;媒体应在重大公共卫生事件中充分发挥舆论监督作用,及时、真实、全面报道疫情,以权威信息阻断谣言传播,沟通官方与民间舆论场,在公共对话和社会治理中发挥重要作用。
The outbreak of the COVID-19 presents great challenges to the traditional way of information release,public opinion governance and crisis communication management models,and thus the change of the communication pattern becomes an important part of the modernization of the national governance system and capability.Based on the dialogue paradigm of Crisis Communication Management,this paper argues that under the circumstance of mobile social media,the government cannot handle the crisis effectively if it depends only on itself.On the contrary,the government should establish a pandemic early warning and information release mechanism on the basis of multiple subjects,make full use of the supervision by the media in the major public health event,release authoritative information to prevent the spread of rumors,bridge mutual trust and effective communication between the government and the civil society in order to advance social cooperation and governance,build social consensus,provide reliable information for the right decision-making of the whole society,further the reform and innovation of information release,crisis management and the public opinion shaping,construct an effective public health emergency transmission system and improve the ability of public opinion governance fully.
作者
张文祥
杨林
Zhang Wenxiang;Yang Lin(School of Journalism and Communication,Shandong University,Jinan 250100,P.R.China)
出处
《山东大学学报（哲学社会科学版）》
CSSCI
北大核心
2020年第5期24-30,共7页
Journal of Shandong University(Philosophy and Social Sciences)
基金
国家社科基金一般项目“我国互联网信息的多元主体协同治理体系研究”(18BXW121)
国家社科基金重点项目“十八大以来新闻舆论在治国理政中的作用机制研究”(16AZD051)。
关键词
新冠肺炎
突发公共卫生事件
信息传播治理
多元对话
社会共识
COVID-19
Public health emergency
Information dissemination and management
Dialogue paradigm
Social consensus
