摘要
我国农村电商上行扶持政策的目标为提升农户的电商技术采纳,推动农村发展,促进农民增收。基于70项农村电商上行扶持政策文件,利用熵权法从行政级别、政策属性、政策工具、政策目标和政策协同5个维度对政策效应进行评估。研究结果显示:从年度政策的总体效应演化来看,电商扶持政策取得了很好的效果,但随着时间的推移,政策数量增加所获得的叠加效应出现了边际效用递减的现象;从政策工具的协同来看,尽管使用两种或两种以上的工具组合能取得更好的政策效果,但有些工具间的组合反而产生弱化效应;从政策目标的清晰度来看,目标越具体、量化程度越高,越易于评估,政策的实施效果也越好。研究结论以期为更好地制定农村电商扶持政策提供借鉴和参考。
The goal of upward support policy for rural e-commerce in China is to promote farmers’ adoption of e-commerce technology, promote rural development and increase farmers’ income. Based on 70 rural e-commerce upward support policy documents, this paper uses entropy weight method to evaluate the policy effect from five dimensions: administrative level, policy attribute, policy tool, policy goal and policy synergy. The results show that: From the evolution of the overall effect of the annual policy, the e-commerce support policy has achieved good results, but over time, the superposition effect obtained by the increase of the number of policies appears the phenomenon of diminishing marginal utility. In terms of the synergy of policy tools, although the use of two or more combinations of tools can achieve better policy results, some combinations of tools have a weakening effect. From the clarity of policy objectives, the more specific the objectives, the higher the degree of quantification, the easier it is to evaluate, and the better the effect of policy implementation. The conclusion of the study is intended to provide reference and reference for the better formulation of rural e-commerce support policy.
作者
汪兴东
熊彦龄
Wang Xingdong;Xiong Yanling(Economics and Management School,Jiangxi Agriculture University,Nanchang 330045,China;Jiangxi Fural Revitalization Institute,Nanchang 330045,China)
出处
《科技管理研究》
CSSCI
北大核心
2020年第14期218-226,共9页
Science and Technology Management Research
基金
国家自然科学基金项目“农村专业大户电商技术采纳行为、扩散效应及引导政策研究”(71663028),“农村居民生态消费行为形成机制、溢出效应与干预政策设计”(71963021)。
关键词
农村电商
扶持政策
效应评估
熵权法
rural e-commerce
supportive policy
effect evaluation
entropy weight method
