摘要
随着共享经济的兴起和发展,企业商业模式也进行着创新和演变。共享经济视角下企业商业模式是什么?它是如何演化的创新的?本文以在线少儿英语VIPKID为例,从价值创造,价值传递,价值获取三个角度对其不同发展阶段商业模式进行剖析,得出共享经济下企业商业模式的演变规律和发展路径。旨在为其他共享经济下企业的商业模式提供借鉴和参考。
With the rise and development of the sharing economy,the business model of enterprises is also innovative and changeable.What is the business model from the perspective of sharing economy?How did it evolve and innovate?Taking VIPKID for example,this article explores the business model evolution from the perspective of value creation,value delivery and value capture,concluding that shared economic evolution and development of the enterprise business model under the path.It aims to provide a reference for the business model of enterprises in other sharing economics.
作者
赵雅楠
ZHAO Ya-nan(School of Business Adminstration,Anhui University of Finance and Economics,Bengbu 233030,China)
出处
《价值工程》
2019年第35期293-296,共4页
Value Engineering
基金
安徽财经大学研究生科研创新基金项目：大学生创业者创业激情、身份认同和企业成长的关系研究(编号：ACYC2017086)的资助
