摘要
假设新顾客在购买新/再产品时需要支付一定的押金,老顾客进行以旧换新/再时可以享受一定的折扣。根据新/再产品的定价策略和以旧换新/再的折扣力度,新顾客决策是否购买再制造品,老顾客决策是否以旧换再,相应地求出4种情形下的产品需求函数。以生产商利润最大化为目标,决策了4种情形下新/再产品的最优定价;运用解析方法分析了新产品的生产成本、再制造品的生产成本、折扣系数和押金对最优定价和需求的影响;运用数值算例方法分析了这些参数对生产商最优利润的影响。
This article assumes that the new customers need afford a deposit when they buy new or remanufactured products,and the old customers can get a discount when they trade old for new or remanufactured products.According to the pricing strategies of new/remanufactured products and discount amounts of trade old for new or remanufactured products,the new customers decide whether to buy remanufactured products and the old customers decide whether to trade old for remanufactured products.It obtains product demand functions under four cases correspondingly.To maximize the manufacturer’s profit,it decides the optimal pricing of new and remanufactured products under these four cases.Then it analyzes the effects of production costs of new and remanufactured products,discount parameter and deposit on the optimal prices and demands by analytic solution.Finally,the effects of these parameters on the optimal manufacturer s profit are conducted by numerical examples.
作者
杨爱峰
杜凤娇
孙三立
赵菊
Yang Aifeng;Du Fengjiao;Sun Sanli;Zhao Ju(School of Management,Hefei University of Technology,Hefei 230009,China)
出处
《工业技术经济》
CSSCI
北大核心
2019年第6期122-130,共9页
Journal of Industrial Technological Economics
关键词
以旧换新
以旧换再
押金制度
折扣力度
最优定价
利润最大化
trade old for new
trade old for remanufactured
deposit system
discount intensity
optimal pricing
profit maximization
