摘要
文章旨在探讨基于学术迹的学术测度方法应用于微博传播力评价的可行性和有效性。以国内9所高校图书馆微博为数据来源,收集发博数和被转发数,计算被转发h指数和被转发p指数,在此基础上计算被转发微博的学术迹,通过对比h指数、p指数与学术迹在微博传播力评价中的表现,以及三者之间的相关性,实证探究了学术迹评价微博传播力的应用效果。实证结果显示学术迹应用于微博传播力评价具有更好的区分度和灵敏度,且较好地平衡了微博用户的发博数量和质量间的关系。
The purpose of this paper is to explore the feasibility and effectiveness of academic trail based academic measurement method applied to the evaluation of micro-blog’s transmission power. Taking the micro-blog of 9 university libraries in China as the data source, collecting the number and the forwarded number, calculating the forwarded h index and the forwarded p index, the academic trace of the forwarded micro-blog is calculated on this basis, and the correlation between the h index, the p index and the academic trace in the evaluation of the micro-blog communication force and the correlation between them, and the correlation between them, are demonstrated. It explores the application effect of academic trail in evaluating micro-blog’s transmission power. The empirical results show that the application of academic track to the micro-blog communication ability evaluation has better regional diversity and sensitivity, and better balance the relationship between the number of micro-blog users and the quality of the users.
作者
方兴林
Fang Xinglin(School of Economics and Management, Huangshan University,"Intemet+Culture" Management Research Center, Anhui, 245041)
出处
《情报资料工作》
CSSCI
北大核心
2019年第2期14-18,共5页
Information and Documentation Services
基金
安徽省质量工程名师(大师)工作室项目"赵士德名师工作室"(编号:2016msgzs066)
安徽省质量工程教学团队项目"管理学教学团队"(编号:2015jxtd036)的研究成果
关键词
学术迹
微博
传播力
academic trace
micro-blog
communication capacity
