摘要
具备独特资源的城市要想发展成为真正的城市旅游目的地,必须在旅游软硬环境两方面加强建设。相对于较为成熟的硬环境建设,旅游城市软环境建设则需要更多的系统研究。就软环境建设途径而言,应认真分析软环境形成的不同阶段(整合塑造阶段和传播营销阶段)特征及任务,合理运用国际化、特色化、规范化、信息化以及动态化五种建设途径,科学合理的推进旅游城市软环境建设。
A city, with distinctive tourism resources, should be improved in the construction of hard and soft environment, in order to be a real city tourism destination. Compared to the more excellent hard environment construction, the soft one should be studied systematically. As for the path of soft environment construction, we should analyze the character and task of each formation stage of soft environment, which are the integration and shaping stage and the diffusion and marketing stage, and choose the right ones for the construction of each stage from these fi ve paths： internationalized path, characteristic path, normalized path, informationized path and dynamic path, to promote the soft environment construction of tourism city scientifi cally and reasonably.
出处
《河北旅游职业学院学报》
2015年第1期28-32,共5页
Journal of Hebei Tourism College
基金
国家旅游局重点科研项目(13TABK002)
国家自然科学基金项目(40161054)
旅游业青年专家培养计划项目
海南省科协基金项目(kx2013051)
海南省"十二五"规划项目(QJI12518)
海南大学青年基金项目(qnjj1295)
关键词
旅游城市
软环境
建设途经
tourism city
soft environment
construction path
