摘要
通过分析正在全球范围内兴起的定制生产和电子商务对我国制造业的挑战 ,提出一种将CIMS技术、网络化制造技术和电子商务相结合的经营模式———产品网络化销售和定制模式 ,研究了该模式的体系结构。并以某企业为案例 ,开发了陶瓷产品网络化销售和定制系统 ,给出了业务流程。
By analyzing the challenges from E-commerce and Customization to our country's manufacturing, a new operation mode of networked marketing and customization, was presented ,which integrates CIMS,networked manufacturing and E-commerce for ceramics enterprises. The corresponding infrastructure of the system development were researched. In case study, a ceramic product's networked marketing and customization system and its operation flow were given,and a corresponding marketing mode was discussed .
