摘要
饭店和菜肴的名称是饮食消费者认识、理解、记忆其饭店和菜肴的一个 主要标志，也是建立饭店和菜肴信誉的一种媒体。饭店和菜肴名称的好坏直接 影响饮食者的消费欲望。因此，提高饭店和菜肴命名的科学性和实用性，增强其 吸引力和感染力，必须引起饭店经营者的高度重视。
Names of restaurants and dishes are a main signal for consumers to get to know, understand and memorize certain restaurants and dishes, and also a medium to set up reputation for restaurants and dishes. The names of restaurants and dishes will influence directly the consuming desire of eaters. Therefore, improving the science and practicality of restaurants and dishes naming and raising their attraction and appeal must be paid more attention to by the managers of restaurants..
关键词
饭店
菜肴
命名心理
restaurant
dish
naming psychology
