摘要
通过对体育明星像贝克汉姆符号意义解读,分析了消费社会背景下偶像及偶像崇拜的实质及媒介对体育明星形象塑造的商业逻辑。
Through interpreting the semiotic significance of sports stars, this article analyzes the true nature of idol and idol worship against the backdrop of consumptive society and the causal relationship between media and image molding of sports stars.
出处
《成都体育学院学报》
CSSCI
北大核心
2009年第3期8-11,共4页
Journal of Chengdu Sport University
关键词
贝克汉姆
消费社会
偶像崇拜
媒介制造
Beckham, consumptive society, idol worship, media creation
