摘要
研究了供应链的合作服务问题。分别在服务分担和价格折扣策略下,探讨了双方的均衡结果和利润。当生产商的边际利润较小时,生产商的最优决策是不采取任何一种策略。当生产商的边际利润达到一定范围时,服务分担策略是双方共同的最优选择。而无论在什么样的条件内,价格折扣策略都不会使双方同时满意。
The cooperative service in a supply chain was studied. The equilibrium results when the manufacturer offers service cost sharing or price discount to retailer are investigated. When the marginal profit of the manufacturer is small relative to the retailer, neither strategy was applied by the manufacturer. If the marginal profit of the manufacturer is large relative to the retailer, the service cost sharing was the optimal choice of both sides. However, the price discount was never satisfying both sides simultaneously.
出处
《科学技术与工程》
2007年第24期6488-6491,共4页
Science Technology and Engineering
基金
山东省自然科学基金项目(Q2006H1)资助
关键词
服务
服务成本分担
价格折扣
供应链
service service cost sharing price discount Supply chain
