摘要
本文从文化比较和文化发生的角度入手 ,通过分析神农架的地脉和文脉 ,以及对透视旅游形象的现状 ,提炼出包括神秘、生态、农耕和原始在内的旅游形象基准元素 ,进而概括出神农架作为旅游品牌形象的文化核心 :洪荒之初 ,神农秘境。最后 ,围绕此核心 ,设计出细化的界面意象 ,以及相应的特色化的形象识别系统。
The paper started from angles of cultural comparison and generation, analyzed the geographical and cultural features of Shengnongjia and the status quo of its tourism image, abstracted mystery, ecology, agriculture and primitivity as the base components of its image, summarized origin of the universe, mysterious land as the cultural core of its brand, then designed an image identity system with detailed interface image of peculiarity.
出处
《旅游科学》
CSSCI
2005年第1期40-47,共8页
Tourism Science
关键词
神农架
旅游形象
定位与设计
Shennongjia
tourism image
positioning and design
