基于城市意象变迁的城市旅游形象塑造研究——以江苏省扬州市为例被引量：36

STUDY ON THE CONSTRUCTION OF THE IMAGE ABOUT URBAN TOURISM BASED CHANGES ON THE URBAN IMAGE——TAKE YANGZHOU,JIANGSU FOR EXAMPLE

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摘要城市意象和旅游形象研究是近年来学术界研究的热点,城市意象研究多侧重于意象空间的感知探讨,关注的是城市现存的意象空间形态,而城市旅游形象研究虽相对成熟,但多是套用了企业形象的研究手法,缺乏从城市意象变迁的角度分析城市旅游形象的发生和演变机理。城市意象具有显著的时空维度特征,与城市旅游形象保持紧密的关联性。扬州城市意象从时间纵向的角度上在地理区位的历史变迁、文学作品的意象表达、城市休闲文化的形成与演变以及城市现代化建设等方面有鲜明的体现,由此阐释了城市意象变迁对城市旅游形象定位的重要价值;结合扬州城市旅游形象的演变历程,得出城市旅游形象塑造中存在的问题与启示。 Image of city and urban tourism image research is the academic study of the hot spots in recent years.Existing research results shows that the image of the city is still to focus on the spatial structure of image,to pay more attention to the existing city space imagery analysis.The research about urban tourism image is relatively sophisticated,but is drawing on corporate image research,and lack of the positioning of the image of city tourism from the point of view of city image change.In this paper,research results have been carried out on the basis of systematic analysis to explore the city＇s image and the temporal and spatial dimensions of the city tourism image.Taking Yangzhou city as an example,the article indicates that urban image is characterized by longitudinal geographical position historical changes,the expression of literary images,urban leisure culture,as well as the formation and evolution of the modernization of city impact on the city image,summed up the changing image of the city tourism image reference position;objective look at the image of the tourist city of Yangzhou positioning and existence the problem.

作者侯兵黄震方尚正永

机构地区南京师范大学地理科学学院扬州大学旅游烹饪学院淮阴师范学院城市与环境学院

出处《经济地理》 CSSCI 北大核心 2009年第12期2012-2017,共6页 Economic Geography

基金国家自然科学基金项目(编号:40971087) 江苏省教育厅高校哲学社会科学基金项目(编号:08SJD7900043) 扬州市委宣传部和社科联研究工程项目(编号:2009-005)联合资助

关键词城市意象时空维度关系辨析旅游形象塑造扬州市 urban image tempo-spatial dimensionality relationship positioning of image of urban tourism Yangzhou city

分类号 F590.3 [经济管理—旅游管理]

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