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基于消费者偏好的混合渠道模型分析 被引量:4

Hybrid Channels Model Analysis Based on Consumer Preference
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摘要 文章主要针对当前供应链终端中的混合渠道模式,在几个重要的假设条件下构建了模型,并针对该模型进行了分析,得到了一些可以参考的结果,也揭示了混合渠道模型中的一些现象.
出处 《中国管理科学》 CSSCI 2005年第z1期431-434,共4页 Chinese Journal of Management Science
基金 国家自然科学基金资助项目(70371059)
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参考文献11

  • 1程曙,张浩,陆剑峰.制造企业双渠道市场的供应链建模和仿真[J].计算机集成制造系统-CIMS,2004,10(5):519-522. 被引量:15
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二级参考文献6

  • 1TALLURI S,BAKER R C.A multi-phase mathematical programming approach for effective supply chain design[J].European Journal of Operational Research,2002,141:544-558.
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  • 6王炬香,胡宗武,王安麟.基于电子商务的供应链管理[J].制造业自动化,2000,22(10):27-30. 被引量:22

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