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e-供应链环境下的双渠道协同分销优化模型 被引量：2

Optimal Model for Synergic Dual-Channel Distribution in E-Supply Chain
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摘要 针对企业独立运行双渠道进行分销时存在的问题,提出了制造商和分销商在电子订单处理方面的双渠道协同分销模式.在此基础上建立了双渠道协同分销优化模型,通过该模型分析了转移电子订单的协同对双渠道分销中的库存成本、运输成本、缺货成本及利润值等要素的影响,分析结果表明通过转移电子订单给传统渠道,会在一定条件下增加双渠道分销的利润值,并通过算例仿真确定了该条件.研究结果可以为企业实现更大的盈利提供理论指导.
作者 但斌 刘鹏 邱晗光
机构地区 重庆大学经济与工商管理学院
出处 《中国管理科学》 CSSCI 2007年第z1期396-401,共6页 Chinese Journal of Management Science
基金 教育部新世纪优秀人才支持计划项目(NCET-05-07691
关键词 双渠道分销 电子分销 协同 优化
分类号 F274 [经济管理—企业管理]
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参考文献14

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二级参考文献13

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共引文献22

同被引文献25

引证文献2

二级引证文献18

中国管理科学
2007年 第z1期

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