摘要
自媒体时代,面对越来越复杂的舆论场,主流媒体急需打造短视频新闻评论IP,破解现实困境。具体来看,主流媒体应当校准短视频新闻评论IP的定位,凸显特色;将PGC与PUGC相结合,兼顾短视频新闻评论IP的专业属性和用户属性;加强与MCN公司合作,延长短视频新闻评论IP的生命周期。
In the era of social media,mainstream media urgently need to create short-video news commentary IP to overcome current challenges in an increasingly complex public opinion environment.Specifically,mainstream media should accurately position their short-video news commentary IP,highlighting distinctive features.They should combine professional-generated content(PGC)with professional user-generated content(PUGC)to balance professionalism and user engagement.Additionally,collaboration with Multi-Channel Networks(MCN)should be strengthened to extend the lifecycle of short-video news commentary IP.
作者
孟嘉多
杨梦琪
Meng Jiaduo;Yang Mengqi(School of Journalism and Communication,Bohai University,Jinzhou,Liaoning,121013)
出处
《湖南大众传媒职业技术学院学报》
2023年第4期8-12,共5页
Journal of Hunan Mass Media Vocational and Technical College
基金
辽宁省社科基金重点项目“网络评论舆情引导影响力研究”(编号:L23AXW005)的研究成果之一
关键词
新闻评论
主流媒体
短视频
IP
news commentary
mainstream media
short videos
IP
