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大数据环境下多元主体协同的网络舆情治理能力研究

Network Public Opinion Governance Capability of Multi Agent Collaboration in the Big Data Environment
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摘要 【目的/意义】大数据时代政府为主体的单一网络舆情治理模式已不能满足需要,因此需要构建政府、社会组织、企业和个体共同参与的多元主体协同的治理模式。【方法/过程】根据大数据环境下网络舆情的特点构建了网络舆情协同治理能力评价指标体系,该指标体系包括5个一级指标和16个二级指标;该指标体系具有监测定量化、治理主体多元化和治理过程协同化的特点。根据网络舆情协同治理能力评价指标难于量化和评价者期望偏好的特点,构建了改进的云评价模型。【结果/结论】构建的指标体系能较好地反映出多元主体协同治理能力,提出的测度方法能较容易地对各指标进行语言评价并进行定量转化。【创新/局限】研究成果能为大数据环境下网络舆情协同治理能力提升提供测评依据和方法。 【Purpose/significance】In the era of big data,the only body of government for internet public opinion governing cannot meet the social requirement,and internet public opinion governing requires constructing multi coordinating main bodies such as governments,social organizations,enterprises and individuals.【Methods/process】According to characteristics of internet public opinion based on big data.It constructs index system of internet public opinion coordinating governing capability evaluation,which consist of 5 first level indexes and 16 second level indexes.The index system characterizes that quantitative monitoring,multi main bodies and coordinating process.It constructs improved cloud evaluation model based on difficult quantity and desired preferences.【Result/conclusion】The constructed index system can reflect the coordinating capability for internet public opinion governing,and the presented method can make the measures of the index easy.【Innovation/limitations】The results can provide gist for internet public opinion coordinating governing capability evaluation based on big data.
作者 高崧韬 刘峻宏 宫梦莹 GAO Songtao;LIU Junhong;GONG Mengying(The Second Hospital Of Jilin University,Changchun 130022,China;School of Communication Engineering,Jilin University,Changchun 130012,China)
出处 《情报科学》 CSSCI 北大核心 2023年第12期41-47,共7页 Information Science
关键词 大数据 网络舆情 协同治理 模糊一致偏好关系 改进云评价模型 big data Internet public opinion coordinating governing capability consistent fuzzy preferences relations improved cloud evaluation model
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