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Research on Improving Customer Value by Using QCC in Drugstores Based on Customer Life Cycle
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作者 Wang Shuling Liu Linchuan Zhang Chunlei 《Asian Journal of Social Pharmacy》 2020年第4期251-259,共9页
Objective To build a model to improve the customer value of drugstores,so as to enhance their core competitiveness and share the value between drugstores and customers.Methods The quality control circle(QCC)was used t... Objective To build a model to improve the customer value of drugstores,so as to enhance their core competitiveness and share the value between drugstores and customers.Methods The quality control circle(QCC)was used to establish the model based on the theory of customer life cycle.According to recency-frequencymonetary(RFM)model,a general value index evaluation system was constructed for customers in different life cycles,and an example was studied.Results and Conclusion The flow model of drugstore customer management system and the method of evaluating the customer value were designed.Taking the activities of the QCC in a drugstore as an example,the deficiencies of pharmaceutical care such as medication consultation,shortage of drug supply and irrational drug display were improved.It also promoted the transformation of customers from a starting period into stable period and improved the comprehensive value of customers,indicating that QCC was effective.Drugstores should carry out the QCC activities with different themes according to the characteristics of customers in different life circles.Meanwhile,suggestions from customers on improving the environment and facilities,service quality and management mechanism of the drugstores should be effectively adopted to promote the transformation of customers from the starting period to the stable period for the realization of the highest value.This will bring economic value to drugstores and achieve the value sharing between drugstores and customers. 展开更多
关键词 DRUGsTORE quality control circle(QCC) customer life cycle customer management value sharing
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Exploring a Deep Analysis Method for “Click-Stream” Information from the Perspective of the Flow of Bidirectional Value of Customer Relations Based on Ricoeur's Hermeneutic Theory
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作者 王素芬 仓平 +1 位作者 封均康 潘晨隐 《Journal of Donghua University(English Edition)》 EI CAS 2010年第3期321-329,共9页
Click-streams of online shopping are the tracks/trails of interactions between a customer and a vendor.We observe that it is of great importance both in theory and practice to explore a deep analysis method for analyz... Click-streams of online shopping are the tracks/trails of interactions between a customer and a vendor.We observe that it is of great importance both in theory and practice to explore a deep analysis method for analyzing click-stream information of an individual customer in a specific transaction for understanding the bidirectional value transfer within the machine-human interaction of an online store and for its personalization.We analyze the significance,the hierarchical structure and the characteristics of click-stream information and propose that Ricoeur's hermeneutic theory be the foundation of forming such a deep analysis method.Then we use the empirical context information of the click-stream to improve the naive interpretation put forward by Ricoeur.Moreover,we apply the Grounded Theory to extend the deep analysis of Ricoeur's theory of textual interpretation.The improved theory fits well with the needs of interpretation and the analysis of click-stream information.We exemplify and show the feasibility of this analysis method by using data collected(a single case)from a large study of human-computer interaction. 展开更多
关键词 click-stream human-computer interaction bidirectional value transfer of customer relations Ricoeur’s hermeneutic theory
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The Life's Value is Devotion"──An Introduction to Chen Lihua,Chairwoman of the Hong Kong Fuhua International Group Co., Ltd.
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《China's Foreign Trade》 2000年第9期10-10,共1页
关键词 Chen An Introduction to Chen Lihua Chairwoman of the Hong Kong Fuhua International Group Co LTD The lifes value is Devotion
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Study on Fatigue Lifetimes and Their Variation of Mg Alloy AZ61 at Various Stress Ratios
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作者 Kenichi Masuda Sotomi Ishihara +1 位作者 Minoru Ishiguro Hiroshi Shibata 《Materials Sciences and Applications》 2018年第13期993-1007,共15页
In this study, fatigue tests under different R ratios were conducted on the AZ61 Mg alloy to investigate its fatigue lifetimes and fatigue crack growth (FCG) behavior. The fracture surface of the failed specimens was ... In this study, fatigue tests under different R ratios were conducted on the AZ61 Mg alloy to investigate its fatigue lifetimes and fatigue crack growth (FCG) behavior. The fracture surface of the failed specimens was investigated using a scanning electron microscope to study the size of the intermetallic compounds from which the pioneer fatigue crack initiated and led to the final failure of the specimen. To determine the maximum size of the intermetallic compounds existing within the cross section of the specimen at higher risk, Gumbel’s extreme-value statistics were utilized. In the present study, the intermetallic compounds contained within the specimen were assumed to be the initial cracks existing in the material before the fatigue tests. A modified linear elastic fracture-mechanics parameter, M, proposed by McEvily et al., was used to analyze the short FCG behavior under different stress ratios, R. The relation between the rate of FCG and M parameter was found to be useful and appropriate for predicting the fatigue lifetimes under different R ratios. Moreover, the probabilistic stress-fatigue life (P-S-N) curve of the material under different R ratios could be predicted with this method, which utilizes both the FCG law and a statistical distribution of sizes of the most dangerous intermetallic compounds. The evaluated results were in good agreement with the experimental ones. This correspondence indicates that the estimation method proposed in the present study is effective for evaluation of the probabilistic stress-fatigue life (P-S-N) curve of the material under different R ratios. 展开更多
关键词 FATIGUE stress-Fatigue life (s-N) CURVE Probabilistic stress-Fatigue life (P-s-N) CURVE Crack Growth Extruded Magnesium Alloy Intermetallic Compound Extreme-value statistics
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Q值引导个性化与标准化LASIK治疗近视临床效果的对比研究 被引量:4
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作者 刘磊 栗静 +1 位作者 李新宇 朱爱斌 《眼外伤职业眼病杂志》 北大核心 2007年第11期846-848,共3页
目的比较Q值引导个性化LASIK(Q-LASIK)与标准化LASIK(S-LASIK)治疗近视的临床疗效。方法使用Q-LASIK和S-LASIK两种手术方法治疗近视。其中Q-LASIK组28例(51眼),S-LASIK组26例(51眼)。术前和术后1月检查裸眼视力、屈光度、角膜Q值和球差... 目的比较Q值引导个性化LASIK(Q-LASIK)与标准化LASIK(S-LASIK)治疗近视的临床疗效。方法使用Q-LASIK和S-LASIK两种手术方法治疗近视。其中Q-LASIK组28例(51眼),S-LASIK组26例(51眼)。术前和术后1月检查裸眼视力、屈光度、角膜Q值和球差等指标,并加以比较分析。结果两组术后裸眼视力和残余屈光度差异无统计学意义(P>0.05);两组术后角膜前表面直径6mm范围内Q值和球差均有增加(P>0.05),但Q-LASIK组增加值△Q和△球差均明显低于S-LASIK组,差异有统计学意义(P<0.05);术后Q-LASIK组视觉质量下降的发生率低于S-LASKI组。结论Q-LASIK术可以有效地维持角膜非球面形态、减少术后球差的增加,从而提高患者视觉质量。 展开更多
关键词 Q值引导个体化LAsIK 标准化LAsIK 近视
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最大价值量Naive Bayes算法及在客户离网中的应用
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作者 孙源泽 林亚平 +2 位作者 陈治平 周四望 邹祎 《计算机工程与设计》 CSCD 北大核心 2008年第20期5345-5347,共3页
针对不同级别不同数量的客户离网后给电信企业带来的损失不同造成的离网预测的新问题,提出了一种基于最大价值量的Naive Bayes算法。该算法通过建立价值量的概念,调整价值敏感属性的价值系数因子,使得离网客户名单中的价值量达到最大。... 针对不同级别不同数量的客户离网后给电信企业带来的损失不同造成的离网预测的新问题,提出了一种基于最大价值量的Naive Bayes算法。该算法通过建立价值量的概念,调整价值敏感属性的价值系数因子,使得离网客户名单中的价值量达到最大。实验结果表明,该算法在保持一定的准确率的同时,能成功预测出更多高价值的离网客户。 展开更多
关键词 价值量 朴素贝叶斯 分类 数据挖掘 客户离网
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An Analysis of Brick in Cat on the Hot Tin Roof 被引量:1
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作者 董妍 《海外英语》 2015年第8期147-147,150,共2页
Tennessee Williams is a prominent American dramatist and Poet Laureate after Eugene O’Neil.Cat on the Hot Tin Roof is praised as the pinnacle of his plays,awarded Pulitzer Prize for Drama and Drama Critics Award in 1... Tennessee Williams is a prominent American dramatist and Poet Laureate after Eugene O’Neil.Cat on the Hot Tin Roof is praised as the pinnacle of his plays,awarded Pulitzer Prize for Drama and Drama Critics Award in 1955.With the background of southern American family,the play consists of light and shade clues:the former centers on brothers’fighting for property;the latter focuses on hero Brick’s homosexual problem.The analysis of the convert of Brick’s role and thought aims at comprehending to a deep degree how Williams,a homosexual,exposes hideous humanity and hypocrisy society more thoroughly as well as shows his profound thinking of life value. 展开更多
关键词 CAT on the HOT TIN ROOF Brick’s CONVERT hideous humanity HYPOCRIsY society life value
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基于SOM神经网络聚类的用气客户全生命周期管理 被引量:5
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作者 孙铭 《天然气工业》 EI CAS CSCD 北大核心 2018年第12期146-152,共7页
为了提升市场竞争力,天然气销售企业必须从多个角度对用气客户进行全生命周期管理,以提升客户价值、增强客户忠诚度。决定用气客户全生命周期管理成效的关键就在于能否科学合理地对客户进行分类,而现有的分类方法则未能很好地体现客户... 为了提升市场竞争力,天然气销售企业必须从多个角度对用气客户进行全生命周期管理,以提升客户价值、增强客户忠诚度。决定用气客户全生命周期管理成效的关键就在于能否科学合理地对客户进行分类,而现有的分类方法则未能很好地体现客户价值的现状,不便于对客户进行有针对性的管理。为此,采用SOM神经网络聚类方法,针对天然气的产品特点,选取毛利额、用气时长、用气量增长率等3个指标,对中国西南地区某大型天然气生产企业的546家用气客户进行了实证分析。研究结果表明:(1)用气客户关系的全生命周期可划分为客户识别期、发展期、稳定期和衰退期4个阶段,进而有针对性地提出了识别期开发策略、发展期分级服务策略、稳定期价值提升策略和衰退期终止策略;(2)各个阶段具有不同的营销策略重点,因而能更好地识别和服务于重点及潜力客户,持续提升企业的市场竞争力。结论认为:所建立的方法能更有效、更准确地对用气客户群进行分类,科学合理地对用气客户进行全生命周期管理。 展开更多
关键词 天然气用气客户 sOM神经网络 聚类 全生命周期 客户价值 开发策略 提升策略 分级服务策略 终止策略
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全生命周期下K-means算法的电信客户价值分析 被引量:6
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作者 王竹霞 卢文静 《信息技术》 2018年第12期17-20,共4页
文中研究了大数据背景下电信客户价值的分析问题。基于电信客户全生命周期管理思想,建立了电信客户当前价值模型和电信客户长期价值模型,确立了以电信客户分类为基础的客户价值分析策略。基于电信客户的当前价值模型和长期价值模型,采用... 文中研究了大数据背景下电信客户价值的分析问题。基于电信客户全生命周期管理思想,建立了电信客户当前价值模型和电信客户长期价值模型,确立了以电信客户分类为基础的客户价值分析策略。基于电信客户的当前价值模型和长期价值模型,采用K-means聚类算法对电信客户分类,进而依据分类结果对客户的价值作出评价。实例验证结果表明,文中给出的基于全生命周期思想和K-means聚类算法的电信客户价值分析方法是行之有效的。 展开更多
关键词 大数据 全生命周期 K-MEANs 客户分类 价值分析
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Self-concept and Marketing Strategies
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作者 Gabriela ROZVADSKY GUGOVA 《Management Studies》 2014年第4期269-276,共8页
This contribution of this paper is devoted to the research results in the field of self-expression and self-image of the individual in the world of information processing and cognition. Marketing strategies help make ... This contribution of this paper is devoted to the research results in the field of self-expression and self-image of the individual in the world of information processing and cognition. Marketing strategies help make decisions that will help us to bring the subject to market activities. The current trend is a knowledge-based society, skills, abilities, information, storage, and transmission. Our marketing strategy focuses on four key issues: production, respectively service, price, distribution channels, and advertising. It is important to know how to develop an individual's current self-image. Implementation strategies are then engaged in transforming decisions into concrete action, meaning, and the decision has to be taken with regard to flexibility and acceptance. The sample consists of 4,420 respondents, men and women in three age groups: 0-15 years, 16-40 years, and 41-60 years. All responded to one question, "Where is your center?" Respondents had to show on their body. The question was chosen very sensitive, not to predict the answer. Terms soul, psyche, personality would be very manipulative, and therefore were excluded. In line with expectations, the majority of respondents have shown to their head, chest, and abdomen, but were also unconventional answers, in accordance with the preferred self-image and values of the individual. Lessons from research outputs were analyzed by the following processes: general description, item-total correlation, exploratory factor analysis of individual areas, and correlation analysis of individual items. It was found that medium correlations between area of body abdomen and age to 15 years were significant. Mean item-total correlation for areas of body were: Head was 0.35 and chest 0.43, and abdomen 0.22. In the descriptive statistics it was found that most respondents preferred the chest, followed by the head and abdomen. As for the distribution of respondents into three age groups, we found differences between men and women. Next, it was analyzed the relationship between the areas of the body and gender. Statistically significant differences were found on the chest, where women scored more than men, and it was also found significant differences in the abdominal area, where men scored more than women. 展开更多
关键词 sELF-IMAGE sELF-CONCEPT sELF-EXPREssION sOMATIZATION cognitive science value of human life marketing strategies customer behavior
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股骨转子下截骨联合S-ROM假体治疗高脱位髋臼发育不良
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作者 张猛 《中国医药指南》 2023年第19期103-105,共3页
目的分析股骨转子下截骨联合S-ROM假体治疗高脱位髋臼发育不良患者的治疗效果。方法2018年1月至2019年1月我院收治50例高脱位髋臼发育不良患者,所有患者均进行股骨转子下截骨联合S-ROM假体治疗术,并将其手术效果进行分析。结果与手术前... 目的分析股骨转子下截骨联合S-ROM假体治疗高脱位髋臼发育不良患者的治疗效果。方法2018年1月至2019年1月我院收治50例高脱位髋臼发育不良患者,所有患者均进行股骨转子下截骨联合S-ROM假体治疗术,并将其手术效果进行分析。结果与手术前相比,手术后患者机体疼痛感、髋关节评分、生活质量评分均有显著改善,且骨柄位置不存在明显松动现象,平均下截骨长度为(2.35±0.05)cm(P<0.05)。结论股骨转子下截骨联合S-ROM假体治疗高脱位髋臼发育不良具有显著的治疗效果,可作为高脱位髋臼发育不良患者的首选手术方案,但远期疗效还需进一步研究。 展开更多
关键词 高脱位髋臼发育不良 股骨转子下截骨 s-ROM假体治疗术 并发症 临床价值 生活质量
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Integrating OWA and Data Mining for Analyzing Customers Churn in E-Commerce 被引量:1
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作者 CAO Jie YU Xiaobing ZHANG Zhifei 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2015年第2期381-392,共12页
Customers are of great importance to E-commerce in intense competition.It is known that twenty percent customers produce eighty percent profiles.Thus,how to find these customers is very critical.Customer lifetime valu... Customers are of great importance to E-commerce in intense competition.It is known that twenty percent customers produce eighty percent profiles.Thus,how to find these customers is very critical.Customer lifetime value(CLV) is presented to evaluate customers in terms of recency,frequency and monetary(RFM) variables.A novel model is proposed to analyze customers purchase data and RFM variables based on ordered weighting averaging(OWA) and K-Means cluster algorithm.OWA is employed to determine the weights of RFM variables in evaluating customer lifetime value or loyalty.K-Means algorithm is used to cluster customers according to RFM values.Churn customers could be found out by comparing RFM values of every cluster group with average RFM.Questionnaire is conducted to investigate which reasons cause customers dissatisfaction.Rank these reasons to help E-commerce improve services.The experimental results have demonstrated that the model is effective and reasonable. 展开更多
关键词 customer life value E-COMMERCE K-MEANs OWA.
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客户细分理论及应用策略研究 被引量:28
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作者 张国方 金国栋 《华中科技大学学报(社会科学版)》 2003年第3期101-104,共4页
客户关系管理是现代企业提高竞争力的三大法宝之一,客户细分既是CRM理论的重要组成部分,同时又是CRM的重要管理工具。文章以客户价值为核心,指出了传统客户细分理论的缺陷,重点提出并研究了客户相对价值细分理论、客户价值生涯周期形态... 客户关系管理是现代企业提高竞争力的三大法宝之一,客户细分既是CRM理论的重要组成部分,同时又是CRM的重要管理工具。文章以客户价值为核心,指出了传统客户细分理论的缺陷,重点提出并研究了客户相对价值细分理论、客户价值生涯周期形态细分理论及它们的应用策略,从而丰富和发展了CRM的理论成果。 展开更多
关键词 客户价值 客户相对价值 客户价值生涯周期 客户细分
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保险业的客户忠诚及其影响因素分析 被引量:8
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作者 胡丁 陈德慧 吴洪波 《科技与管理》 2004年第1期100-102,共3页
论证了客户忠诚对保险业的重要性,并从保险公司的角度出发,分析了影响客户忠诚度的主要因素。在此基础上,提出了提高保险业客户忠诚度的方法和建议。
关键词 客户忠诚 客户满意 客户终身价值 保险业 保险公司
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基于顾客终生价值分析的营销策略研究 被引量:13
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作者 罗青军 何圣东 《商业经济与管理》 CSSCI 北大核心 2005年第1期48-51,共4页
顾客终生价值 (CLV)是企业在与顾客关系持续的整个阶段中所获得的全部价值 ,由已实现价值 (RV)和未来价值 (FV)所构成。以已实现价值、未来价值为两轴 ,可将顾客分为四种不同的类型。为提高营销效果 ,针对每一类型的顾客 ,企业应采取不... 顾客终生价值 (CLV)是企业在与顾客关系持续的整个阶段中所获得的全部价值 ,由已实现价值 (RV)和未来价值 (FV)所构成。以已实现价值、未来价值为两轴 ,可将顾客分为四种不同的类型。为提高营销效果 ,针对每一类型的顾客 ,企业应采取不同的营销策略。 展开更多
关键词 顾客终生价值 已实现价值 未来价值 营销策略
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大数据驱动与客户生命周期——基于汽车行业的分析 被引量:9
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作者 辛宇 郑鑫 《河南社会科学》 CSSCI 北大核心 2014年第3期71-77,123-124,共7页
最近几年,大数据被越来越多地应用到各个领域。一般来讲,大数据是个定性的概念,是指快速增长且难以被普通数据软件所处理的数据集。大数据具有数据量大、结构复杂、实时性高、价值密度低等特点。面对大数据带来的机遇与挑战,现有的许多... 最近几年,大数据被越来越多地应用到各个领域。一般来讲,大数据是个定性的概念,是指快速增长且难以被普通数据软件所处理的数据集。大数据具有数据量大、结构复杂、实时性高、价值密度低等特点。面对大数据带来的机遇与挑战,现有的许多管理理论如客户生命周期理论,必须根据现实情况的变化,进行有针对性地更改。大数据驱动下的全生命周期价值客户是企业营销的核心人群,应根据不同客户生命周期和类型,应用不同的动态保持模型和策略。 展开更多
关键词 大数据 客户生命周期 客户生命周期价值
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客户终身价值模型的研究 被引量:9
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作者 王素芬 汤兵勇 《黑龙江大学自然科学学报》 CAS 2002年第2期24-28,共5页
为了帮助企业有效地管理客户资产,提出不考虑客户支出分配的基于收入的忠诚客户的客户终生价值模型、不考虑客户支出分配的基于利润的忠诚客户的客户终生价值模型、不考虑客户支出分配的基于利润贡献的忠诚客户的客户终生价值模型和考... 为了帮助企业有效地管理客户资产,提出不考虑客户支出分配的基于收入的忠诚客户的客户终生价值模型、不考虑客户支出分配的基于利润的忠诚客户的客户终生价值模型、不考虑客户支出分配的基于利润贡献的忠诚客户的客户终生价值模型和考虑客户支出分配的基于利润贡献的客户终生价值模型,并且分析各种模型的实际可操作性和有效性,为企业管理客户资产提供了理论基础。 展开更多
关键词 客户关系管理 客户资产 客户终生价值
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产品的顾客价值及需求强度分析 被引量:4
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作者 荆冰彬 齐二石 敬春菊 《天津大学学报(社会科学版)》 2001年第3期251-253,共3页
价值分析包括设计价值和顾客价值两个方面。通过定量分析 ,首次构造了顾客价值的数学表达式 ,并以此为基础 ,探讨了市场需求与产品设计及商品化的联系 ,建立了需求强度模型。最后 。
关键词 产品 顾客价值 需求强度 定量分析 市场需求 产品设计 商品化 产品开发 决策方法
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客户资源价值评价体系设计 被引量:8
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作者 林彦 蔡启明 《商业研究》 北大核心 2006年第3期24-27,共4页
对客户资源价值进行评价,以识别高价值客户是企业价值最大化的要求。目前企业在这方面的工作有很大的不足,而且现有的客户生命周期价值评价体系虽然在理论上可以实现对客户资源价值的评价,但实际操作困难。针对这种情况,在深入分析客户... 对客户资源价值进行评价,以识别高价值客户是企业价值最大化的要求。目前企业在这方面的工作有很大的不足,而且现有的客户生命周期价值评价体系虽然在理论上可以实现对客户资源价值的评价,但实际操作困难。针对这种情况,在深入分析客户资源价值内涵的基础上设计一个新的评价体系,从客户当前价值、未来价值、非货币价值、潜在价值和保持价值五个方面进行指标设计,将对客户生命周期价值的计算转化为对一系列指标的打分,解决了客户资源价值评价的可操作性问题,将有助于企业正确开展客户关系活动。 展开更多
关键词 客户资源价值 客户生命周期 评价体系
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银行互动渠道的顾客价值维度差异性分析 被引量:5
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作者 万映红 李江 崔亮亮 《预测》 CSSCI 2006年第1期42-46,71,共6页
论文以X市银行顾客对互动渠道服务的期望价值研究和调查数据为背景,运用探索性因子分析和K-means聚类分析模型,萃取出银行互动渠道的顾客期望价值维度,并以期望价值维度为聚类分析变量,得到四类顾客,在此基础上分析不同顾客类的期望价... 论文以X市银行顾客对互动渠道服务的期望价值研究和调查数据为背景,运用探索性因子分析和K-means聚类分析模型,萃取出银行互动渠道的顾客期望价值维度,并以期望价值维度为聚类分析变量,得到四类顾客,在此基础上分析不同顾客类的期望价值维度差异特性。为银行顾客开发或整合客制化渠道服务,提高顾客满意度,提供决策依据。 展开更多
关键词 银行互动渠道 顾客价值维度 差异分析
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