摘要
为了帮助企业有效地管理客户资产,提出不考虑客户支出分配的基于收入的忠诚客户的客户终生价值模型、不考虑客户支出分配的基于利润的忠诚客户的客户终生价值模型、不考虑客户支出分配的基于利润贡献的忠诚客户的客户终生价值模型和考虑客户支出分配的基于利润贡献的客户终生价值模型,并且分析各种模型的实际可操作性和有效性,为企业管理客户资产提供了理论基础。
In order to manage the customer resource for enterprise, the authors point out that three models of customer life-time values on no consideration of wallet share (one is based on the income of loyal customer; the second is based on the profit of loyal customer; the third is based on the contribution of profit for loyal customer) and a model on the consideration of wallet share. They also analyses the availability of operational model and providethe theoretical basis of managing customer resource.
出处
《黑龙江大学自然科学学报》
CAS
2002年第2期24-28,共5页
Journal of Natural Science of Heilongjiang University
