摘要
体育赞助借助所赞助体育活动的良好社会效应 ,提高企业的品牌知名度与品牌形象 ,以获得社会各界广泛的好感与关注 ,为企业创造出有利的生存和发展环境。本文论述了体育赞助的起源与发展 ,分析了体育赞助对体育产业的作用及对参与企业的益处 ,并提出了如何让体育赞助效果更好的一些建议。
By dint of positive social domino effect, the enterprises sponsor the physical industry to enhance the famousness and image of the brand and attract the favor and attention from all social circles, thus create better conditions which is beneficial to the subsistence and development of the enterprise. This article discusses the origin and development of sponsoring physical culture, analyses impact of sponsoring physical culture upon physical industry and the benefit to the participant enterprise and put forward some advice on how to make sponsoring physical culture better.
出处
《广州体育学院学报》
北大核心
2004年第2期32-34,共3页
Journal of Guangzhou Sport University
关键词
体育赞助
体育产业
企业
sponsor physical culture
physical industry
enterprises
