摘要
通过对崇礼滑雪旅游现存问题的调查分析,从实现标准化服务与个性化休闲服务相结合;在滑雪旅游产品组合要素中形成能够体现休闲性特征的服务要素价值链;助力旅游者实现对"动""静"两种需求的有机融合;协调旅游者的公共体验空间与个人休闲空间等方面入手,对资源、服务、环境、人文和智能5大休闲要素进行深度开发与产品创新,提出相应的对策。
By investigating and analyzing existing problems of ski tourism in Chongli,this article puts forward the corresponding solutions to making further exploration and product innovation in the five ele-ments of resource,service,environment,culture and intelligence.The article mainly focuses on the follow-ing aspects:how to achieve the combination of standard service and personalized leisure,how to form the value chain of service factors which can embody leisure characteristics in the integration factors of ski tourism products,how to help the tourists achieve the organic integration of“dynamic”and“static”demands, and how to coordinate public experience space and personal leisure space of the tourists.
出处
《河北北方学院学报（社会科学版）》
2015年第3期26-29,共4页
Journal of Hebei North University：Social Science Edition
基金
河北省社会科学基金课题(HB14YJ008)
