摘要
湖北省是传统的重工业基地,目前省内大量装备制造型企业正处于转型升级过程中,在此阶段,工业设计的重要性逐步凸显。通过研究湖北典型装备制造型企业——脉辉叉车的历史和现状,结合工业设计理论与方法,就服务模式、品牌定位以及产品设计三个方面提出了一系列行之有效的策略,并通过具体的设计验证了该策略的可行性。结果表明,工业设计能有效提升湖北省装备制造业的综合竞争力。
Hubei province is the traditional heavy industry base, the province of a large number of equipment manufacturing enterprises are in the process of transformation and upgrading, in this stage, the importance of industrial design has gradually highlighted. Through studying the history and present situation of Hubei typical equipment manufacturing enterprises, the pa-per puts forward a series of effective strategies on the three aspects of the service model, brand positioning and product design. The results show that the industrial design can effectively improve the comprehensive competitiveness of the equipment manu-facturing industry in Hubei province.
出处
《科教导刊》
2016年第2Z期49-51,共3页
The Guide Of Science & Education
基金
2015年度湖北省教育厅人文社科青年项目(15Q036)
湖北省教育科学规划课题(2015B052)
关键词
工业设计
装备制造
设计策略
叉车
industrial design
equipment manufacturing
design strategy
forklift truck
