摘要
历史名人是中华文化的名片,也是传播传统文化的重要载体。在短视频时代的现实情境中,深度性与专业性兼具的文化产品产能不足。问卷调查结果显示,历史名人短视频市场存在受众需求大、平台分布不均、传播渠道不畅通等问题。为突破历史名人短视频传播的困境,最大化地利用名人资源,实现其当代价值和意义,应从用户分析赋能传播穿透力、数字技术降低生产难度、旅游产业带动文化传播具象化三个方面对传播策略进行优化。
Historical celebrities are the symbols of Chinese culture and also important carriers for spreading traditional culture.However,in the actual context of the short-video era,the production capacity of cultural products with both depth and professionalism is insufficient.The results of the questionnaire survey show that there are problems in the short-video market of historical celebrities,such as a large audience demand,uneven distribution among platforms,and unsmooth dissemination channels.In order to break through the dilemma of the dissemination of short videos about historical celebrities,optimize the utilization of celebrity resources and actualize their contemporary values and significance,the research optimizes the dissemination strategies from three aspects:enabling the penetration of dissemination through user analysis,reducing the production difficulty with digital technology,and driving the concretization of cultural dissemination with the tourism industry.
作者
王卫芬
梅钰函
WANG Weifen;MEI Yuhan(School of Journalism and Communication,Henan University,Zhengzhou,Henan 450046,China)
出处
《开封文化艺术职业学院学报》
2025年第1期87-93,共7页
Journal of Kaifeng Vocational College of Culture & Art
基金
2025年度河南省高校人文社会科学研究项目“流媒体时代下历史名人短视频传播--以韩愈形象的构建与传播为例”(2025-ZDJH-746)。
关键词
短视频
历史名人
韩愈
short videos
historical celebrities
Han Yu
