摘要
随着国家综合国力的稳步提升,党和国家领导人对于国家整体形象的要求逐步升级,越来越重视以“品牌”为战略打造产品、企业和地区。在明确高校思想政治理论课是对大学生进行思想政治教育的主渠道和主阵地的背景下,通过对思政课内容模式、思政课教学过程时间模式和师资团队空间模式进行思政课教学品牌化发展理论构建,选取高职院校主要开设的思想政治理论课,搜集和分析具体案例,搭建教学案例“五维”内容呈现方式,形成案例资源库,打造教学内容品牌,细化课前预习、课中实践、课后复习以完善“三段式”教学实施过程,并结合高职高专实际,打造重点突破、全面发展的“立体式”教师团队,全面探索思政课教学的品牌化发展。
With the steady improvement of the country’s comprehensive national strength,the requirements of the Party and state leaders for the overall image of the country have gradually upgraded,and more and more attention has been paid to creating products,enterprises and regions with the strategy of“brand”.Under the background that ideological and political theory course is the main channel and front of ideological and political education for college students,this paper constructs the brand development theory of ideological and political course teaching through the content mode of ideological and political course,the time mode of teaching process and the space mode of teacher team.By selecting the main ideological and political courses offered by higher vocational colleges,collecting and analyzing specific cases,building the“five-dimensional”content presentation mode of teaching cases,the paper forms case resource base,builds case content brand,refines the“three-stage”teaching implementation process of preview before class practice in class and review after class,and combines the actual conditions of higher vocational colleges to create key breakthroughs.The comprehensive development of the“three-dimensional”teacher team,the practice of exploring the branding development of ideological and political theory course teaching model have been carried out.
作者
杨慧
YANG Hui(Institute of Marxism,Shanghai Publishing and Printing College,Shanghai 200093,China)
出处
《教育教学论坛》
2025年第4期43-48,共6页
Education And Teaching Forum
基金
2024年度教育部社科司高校思想政治理论课教师研究专项一般项目“生成式人工智能融入高职院校‘习近平新时代中国特色社会主义思想概论’课教学模式和路径研究”(24JDSZK162)
2022年度上海高校青年教师培养资助计划项目“新时代思政课程的在线教学组织与管理”(ZZ202233001)
2022年度上海出版印刷高等专科学校高层次人才科研启动项目“职业院校思政课程案例教学品牌化研究”(2022RCKY10)。
关键词
思政课程
高职院校
品牌
品牌化
ideological and political theory courses
higher vocational colleges
brand
branding
