摘要
聚焦于社交媒体时代红色档案的公众参与及传播策略,通过分析社交媒体对红色档案资源传播的助力、红色档案资源传播的社交媒体环境、公众参与的现状与提升策略以及具体的传播策略,旨在为红色档案在新时代背景下更好地发挥其价值,实现广泛传播与公众深度参与提供理论依据与实践指导,以促进红色文化的传承与弘扬,增强民族凝聚力与文化自信。
Focusing on public participation and communication strategies for red archives in the era of social media,this study aims to provide theoretical basis and practical guidance for better leveraging the value of red archives in the context of the new era,achieving widespread dissemination and deep public engagement.By analyzing the facilitation of social media in the dissemination of red archive resources,the social media environment for the dissemination of red archive resources,the current status and improvement strategies of public participation,as well as specific communication strategies,this study seeks to promote the inheritance and promotion of red culture,and enhance national cohesion and cultural confidence.
作者
吴京京
WU Jingjing(Shanghai University of Finance&Economics ZJ College,Jinhua 321013)
出处
《山西档案》
北大核心
2025年第2期60-63,共4页
Shanxi Archives
关键词
社交媒体
红色档案
公众参与
传播策略
social media
red archives
public participation
communication strategies
