摘要
在乡村振兴背景下,旅游形象的精准塑造与有效传播成为推动地方发展的关键。通过网络文本分析法,对瑞金市的相关网络游记和宣传文本进行分析。研究结果表明,瑞金市已成功树立了以红色旅游为主导的旅游形象,其绿色旅游资源也获得了游客的一定认可。然而,在古迹景观、特色活动、交通便捷度、政府服务、住宿舒适度以及展览展示的创新性等方面,瑞金市所宣传的旅游形象未能与游客的实际感受相吻合。为此,瑞金市可从均衡推广旅游吸引物、全面升级游客体验、打造特色旅游产品线、推动旅游创新发展等策略入手,优化城市旅游形象。
In the context of the rural revitalization strategy,the precise shaping and effective dissemination of tourism images have become crucial for driving local development.Through network text analysis method,this paper conducted a comparative analysis of relevant online travel diaries and governmental and media promotional texts related to Ruijin City.The results indicate that Ruijin City has successfully established a tourism image dominated by red tourism,while its green tourism resources have also gained some recognition from tourists.However,in aspects such as ancient cultural sites,special events,transportation convenience,government services,accommodation comfort,and innovation in exhibition displays,the tourism image promoted by Ruijin City does not fully align with the actual experiences of tourists.To address this,it proposes optimization strategies including balanced promotion of tourism attractions,comprehensive upgrading of tourist experiences,development of unique tourism product lines,and promotion of innovative tourism development.
作者
孔德晶
葛宾
KONG De-jing;GE Bin(Minxi Vocational and Technical College,Longyan,Fujian,364021,China)
出处
《闽西职业技术学院学报》
2024年第4期26-30,共5页
Journal of Minxi Vocational and Technical College
基金
2021年度福建省中青年教师教育科研项目“职业教育助力闽西革命老区乡村振兴研究(课题编号:JAS21687)”。
关键词
乡村振兴
旅游形象
网络文本分析法
瑞金市
rural revitalization
tourism image
web text analysis method
Ruijin City
