摘要
基于B2B边界管理人员个体社会资本价值认知视角,将理性信息补充价值、人际交往价值、年轻化水平以及主观规范等作为前因变量,以边界管理绩效为结果变量,构建了社交媒体使用的前因及结果模型,并考虑了个体创新性的调节效应。通过对B2B企业边界管理人员进行问卷调查得到的相关数据检验了研究假设。实证结果显示:四个自变量均对社交媒体使用有正向影响;社交媒体使用也会正向提升边界管理绩效;个体创新性正向调节理性信息补充价值和人际交往价值对社交媒体使用的关系,而对年轻化水平以及主观规范与社交媒体使用关系的调节作用不显著。相关结果对于B2B企业管理者和社交媒体平台具有一定的管理启示。
An antecedents and performance model of social media use is constructed to explore the influence of rational information supplementary value,interpersonal communication value,younger level and subjective norms based on the view of individual social capital value of B2B boundary spanners,and take the boundary management performance as independent variable,the individual's innovation as a moderate variable.It conducts a questionnaire survey among B2B boundary spanners to test the assumptions.The empirical results show that the four independent variables have the most significant relationship with the social media business use and the social media use also positively improves the performance of boundary management.The individual innovation positively moderates the relationship between the rational information supplementary value,interpersonal communication value and social media use,but the moderating roles of younger level and subjective norms on the social media use is not significant.Relevant results have some management implications for B2B business managers and social media platforms.
作者
卢宏亮
王冰
LU Hong-liang;WANG Bing(Northeast Forestry University,College of Economics and Management,Harbin,Heilongjiang 150040,China)
出处
《贵州财经大学学报》
CSSCI
北大核心
2019年第2期50-61,共12页
Journal of Guizhou University of Finance and Economics
基金
中央高校基本科研业务项目(2572017DC01)"社交媒体情境下B2B品牌权益提升:动因
路径与绩效"
国家自然科学基金项目(71302065)"转型经济背景下B2B品牌资产的来源路径
形成机理及溢出效应"
黑龙江省哲学社会科学基金项目(15GLE02)"基于顾客体验的家具企业定制化及企业绩效问题研究"
黑龙江省博士后科研启动基金项目
