摘要
目的系统研究果农、商家与消费者三者之间对水果整合APP的功能需求,在数据分析的基础上对水果APP进行功能设计,以解决当下水果购销与消费过程中消费者购物体验欠佳、果农与商家信息沟通不及时等矛盾问题。方法综合运用KJ法、KANO与四象限模型进行前期设计要素的提取。运用KJ法获取消费者、果农、商家三大群体的功能需求,整理得出各自的需求清单。建立KANO模型,对获取到的功能需求分别设置正反向的调查问卷,通过数据计算出以上三大群体各功能需求项的Better-Worse系数,根据得出的结果进行水果APP设计。结果明确了目前消费者、果农、商家对水果APP的功能需求,将功能需求转换为设计要素,提出与之相匹配的设计方案,在提升消费者的购物与消费体验、满足果农及商家的现实需求等方面可以发挥较好作用。结论基于KJ法、KANO模型、四象限模型进行水果APP设计,能有效规避设计人员的主观偏差,有利于更精准、更顺畅地实现果农、商家、消费者三大群体的沟通与利益关系协调,同时也更好地为消费者的健康保驾护航。
The work aims to systematically study the functional requirements of the APP for fruit integration among fruit farmers,merchants and consumers and design the functions of the APP for fruits on the basis of data analysis,so as to solve the contradictory problems such as poor shopping experience of consumers and untimely communication between fruit farmers and merchants in the process of purchasing,marketing and consumption of fruits at present.The KJ method and KANO and four-quadrant models were used to extract the pre-design elements.The KJ method was used to obtain the functional requirements of the three groups of consumers,fruit farmers and merchants,and organize the list of their re-spective requirements.The KANO model was established to set up positive and negative questionnaires for the acquired functional requirements,calculate the Better-Worse coefficient of each functional requirement item of the above three groups through the data,and design the APP of fruits based on the results obtained.The current functional requirements of consumers,fruit farmers and merchants for fruit APP were clarified,the functional requirements were converted into de-sign elements,and the matching design solutions were put forward,which played a better role in enhancing consumers'shopping and consumption experience and meeting the realistic requirements of fruit farmers and merchants.The design of fruit APP based on the KJ method,KANO model,four-quadrant model can effectively avoid the subjective bias of the designers,which is conducive to a more accurate and smooth realization of the three major groups of fruit farmers,mer-chants,and consumers in the communication and coordination of interests,and at the same time,better for the health of the consumers.
作者
马雪寒
刘文良
MA Xuehan;LIU Wenliang(College of Packaging Design and Art,Hunan University of Technology,Hunan Zhuzhou 412007,China)
出处
《包装工程》
CAS
北大核心
2024年第24期192-203,共12页
Packaging Engineering
基金
湖南省社会科学基金项目(22JD042)。
