摘要
从2008—2022年,中国通过举办第29届夏季奥运会、第24届冬季奥运会,成功地向世界展示了中国软实力并增强了话语权。运用文献资料法、访谈法等研究方法,分析了两届奥运会叙事符号、形象和场景,阐述中国14年间话语风格的变化,揭示了“双奥”话语传播存在着话语传播风格不够强势、话语交流存在障碍、话语明星缺乏、国际组织话语表现较弱等不足之处,亟待通过增强体育话语传播能力、加强国际体育文化交流、培养全球性体育话语明星等措施,提升中国国际体育话语权。
From 2008 to 2022,China successfully showcased its soft power to the world and enhanced its international discourse power by hosting the 29th Summer Olympics and the 24th Winter Olympics.By using research methods such as literature review and interviews,this study analyzes the narrative symbols,images,and scenes of the two Olympic Games,elaborates on the changes in China's discourse style over the past 14 years,and reveals the shortcomings of the"Double Olympics"discourse communication,such as insufficiently assertive discourse communication style,obstacles in discourse exchange,lack of discourse stars,and weak performance of international organizations'discourse.It is recommended to enhance China's international sports discourse power through measures such as strengthening sports discourse communication capabilities,promoting international sports cultural exchanges,and cultivating global sports discourse stars.
作者
乔志
梁立启
QIAO Zhi;LIANG Liqi(School of Physical Education,Lingnan Normal University,Zhanjiang Guangdong,524048)
出处
《湖北体育科技》
2024年第6期54-59,101,共7页
Hubei Sports Science
基金
教育部人文社会科学研究规划基金项目(23YJAZH075)
广东省哲学社会科学规划学科共建项目(GD23XTY37)
广东省教育科学规划课题(2023GXJK047)。
关键词
奥运会
软实力
话语权
Olympics
soft power
discourse power
