摘要
以战国秦汉时期楚地的漆器日常用具为对象,探讨了其文创产品的叙事设计方法与实践。结合对文创产品与叙事设计内核与内容调研分析,提出将文创产品叙事设计分为艺术特征分析与设计实践两大模块。收集战国秦汉楚地漆器日常用具样本,通过图像研究法、实地调研法与文献研究法,从工艺特征、器型特征、纹饰特征3个方面进行分析与研究,得出具有制作工艺精美繁复、器型尺寸人机适用、装饰纹样抽象对比的特征。以叙事设计为切入点,提出将文创产品设计实践分为文创前期调研、确定叙事对象、构建叙事结构、转化叙事语言4个部分。以户外补妆包设计为例,将以女性为主的汉服爱好者作为目标用户,让用户与产品之间的交互行为成为故事叙述的主要形式,实现叙事目的。
Taking the lacquerware daily utensils in Chu during the Warring States,Qin and Han Dynasties as the object,the narrative design method and practice of its cultural and creative products are discussed.Combined with the research and analysis of the kernel and content of cultural and creative products and narrative design,it is proposed that the narrative design of cultural and creative products be divided into two major components:artistic feature analysis and design practice.We collect samples of daily lacquer ware from the Warring States,Qin,Han and Chu regions,and analyses and study them from three aspects,namely,craftsmanship,shape and ornamentation,by means of the image research method,field research method and literature research method.The analyses and researches result in the characteristics of exquisite and complicated craftsmanship,human-machine-applicable dimensions,and abstract and contrasting decorative patterns.Taking narrative design as an entry point,it is proposed that the practice of cultural and creative product design is divided into four parts:pre-study of cultural and creative products,determination of narrative objects,construction of narrative structure,and transformation of narrative language.Taking the design of outdoor make-up bag as an example,we take the Hanbok enthusiasts,who are mainly women,as the target users,and let the interaction behavior between users and products become the main form of storytelling to achieve the narrative purpose..
作者
陈心怡
戴浩天
张智艳
CHEN Xinyi;DAI Haotian;ZHANG Zhiyan(Hunan University of Science and Technology,School of Architecture and Design,Xiangtan,Hunan,411201;School of Computer Science and Electronic Engineering,Hunan University,Changsha,Hunan,410000)
基金
湖南省社会科学成果评审委员会重点课题(XSP21ZDI016)。
关键词
战国秦汉楚地
漆器日常用具
叙事设计
文创产品设计
Warring States,Qin,Han and Chu Lands
Lacquerware Daily Utensils
Narrative Design
Cultural and Creative Product Design
