摘要
随着数字技术与文化的飞速发展,中国网络剧在创作、生产、传播、分发等方面持续革新,并在我国数字视听产业中占据着重要地位。面对这一数字化新浪潮,国内学界对网络剧领域的理论探索和学术研究仍然不够充分。“电影工业美学”在技术、类型、生产、受众等方面的理论构建与系统论述,为中国网络剧工业美学的构想提供了先导经验和发展空间。平台语境与算法中心制形成了网络剧工业美学的生成逻辑。作为网络剧平台生产的关键运行机制,算法中心制确保了其工业美学生产的标准化与规范化;类型化生产原则构成了网络剧工业美学的内容核心,类型杂糅与网络剧场策略是网络剧工业美学生产的主要体现;对游牧青年群体的自觉关注是网络剧工业美学在受众接受维度的重要考量。通过青年文化的审美呈现和基于趣缘的圈层传播策略,可以满足青年群体个性化的审美需求,推动创新生产,并有效激发“长尾效应”。
In recent years,with the rapid development of digital technology and culture,Chinese web series have seen con⁃tinuous innovation in creation,production,dissemination,and distribution,occupying an important position in China’s digital audio-visual industry.However,in the face of this new wave of digitization,theoretical exploration and academic research in the field of web series in China are still not sufficient.The theoretical construction and systematic discussion of“film industry aesthet⁃ics”in aspects such as technology,genre,production,and audience have provided pioneering experience and development space for the conceptualization of Chinese web series industry aesthetics.The platform context and algorithm-centered system constitute the generative logic of web series industry aesthetics.As a key operational mechanism for web series platform production,the“algorithm-centered system”ensures the standardization and normalization of its industrial aesthetic production;the principle of genre-based production constitutes the content core of web series industry aesthetics,and genre blending and online theater strat⁃egies are the main manifestations of web series industry aesthetics production;conscious attention to the nomadic youth group is a key consideration in the audience acceptance dimension of web series industry aesthetics.Through the aesthetic presentation of youth culture and interest-based community dissemination strategies,web series can meet the personalized aesthetic needs of the youth group,promote innovative production,and effectively stimulate the“long tail effect.”
作者
肖博文
姚争
XIAO Bowen;YAO Zheng
出处
《上海师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2024年第5期120-126,共7页
Journal of Shanghai Normal University(Philosophy & Social Sciences Edition)
基金
国家社科基金艺术学重点项目“中国主流纪录片创作与批评发展研究”(21AC003)。
关键词
网络剧工业美学
平台语境
类型化生产
游牧青年
微短剧
web series industry aesthetics
platform context
genre-based production
nomadic youth
mini-series
