摘要
选取《佛山城市旅游形象宣传片》作为语料,以视觉语法理论为依据,构建了城市旅游形象宣传片的多模态话语分析框架,通过使用ELAN 6.3视频分析软件对视频进行标注统计,分别从再现意义、互动意义、构图意义三个维度对宣传片进行多模态语篇分析。研究发现,再现意义方面,宣传片以行为和反应过程的叙事设计为主;互动意义方面,宣传片多采用间接接触、中景镜头的俯角度与平角度拍摄手法,以高情态的色彩为主;构图意义方面,宣传片通过对大小、色彩等方面的调整,在保证画面流畅性的同时突出了信息的主次。
Based on Visual Grammar Theory,with Foshan City Image and Tourism Promotion Video as linguistic data,this research constructs a multi-modal discourse analysis framework for city tourism promotional videos.It analyses the visual structures with representational,interactive and compositional semiotic functions in Foshan City Image and Tourism Promotional Video,which is annotated via video annotation tool ELAN 6.3.It is found that the video focuses on the narrative of action and reaction process in terms of representational ones;In terms of interactive ones,it mainly employs indirect contact and medium shots,with overhead and horizontal angles and a focus on high-modal colors;as for compositional ones,it adjusts the size,colour,and other aspects to ensure visual fluency and highlight important information.
作者
关守贤
GUAN Shouxian(South China University of Technology,Guangzhou 510641,Guangdong,China)
出处
《长江工程职业技术学院学报》
CAS
2024年第3期67-72,共6页
Journal of Changjiang Institute of Technology
关键词
视觉语法理论
多模态话语分析
城市旅游形象宣传片
Visual Grammar Theory
multi-modal discourse analysis
city image and tourism promotional video
