摘要
针对中国可持续消费转型中因代际差异而带来的挑战,从可持续消费的视角将中国居民划分为4代,构建可持续消费视角下中国居民服装可持续消费行为的代际差异理论模型,并采用多阶段抽样方法进行实证研究。结果表明,4个代际群体在服装可持续消费行为及可持续消费认知、环境责任感、生活方式、主观规范等影响因素上均存在明显差异,对服装可持续消费行为的直接效应也存在显著差异。研究认为,在服装可持续消费的推进过程中,要针对不同代际特征、角色定位、生活环境等制定有针对性的教育引导策略和实践措施。
In order to solve the difficu lties brought by the intergenerational differences in the transition of sustainable consumption in China,this study divided Chinese residents into four generations based on the perspective of sustainable consumption,and constructed a theoretical model of the intergenerational differences of sustainable clothing consumption behavior.Empirical research was conducted using a multi-stage sampling method.The results indicate significant differences among the four generational groups in clot hing consumption behavior,as well as in influencing factors such as sustainable consumption awareness,environmental responsibility,lifestyle,and subjective norms.Additionally,there are significant differences in the direct effects of the above influencing factors on sustainable clothing consumption behavior.Based on the findings,it is proposed that education strategies and practical measures should be formulated according to different generational characteristics,role positioning and living environment in the process of promoting sustainable clothing consumption.
作者
梁建芳
张泽军
陈湘雯
曹雪榕
董钟杰
凌静
LIANG Jianfang ZHANG Zejun;CHEN Xiangwen;CAO Xuerong;DONG Zhongjie;LING Jing(Apparel and Art Design Collge,Xi'an Polytechnic University,Xi'an 710048,China)
出处
《服装学报》
CAS
北大核心
2024年第4期358-368,共11页
Journal of Clothing Research
基金
国家社会科学基金面上项目(20XSH019)
西安工程大学研究生创新基金项目(CHX2023008)。
关键词
服装可持续消费
代际差异
可持续消费认知
生活方式
环境责任感
sustainable consumption of cothing
intergenerational diferences
sustainable consumption awareness
way of life
environmental responsibility
