摘要
敏捷治理是政府进行社会治理的重要范式,对城市形象提升尤为有效,但其中的作用机理尚未完全清晰。以政府与网民的行为作为切入点,运用演化博弈分析方法,对网络舆情传播过程中城市形象的变化进行分析,并着重对传统治理与敏捷治理两种范式的治理效果进行比对。经稳定性分析发现:在网络舆情传播过程中,地方政府采用敏捷治理可以实现积极治理效果被最大化宣传,从而实现城市形象提升。使用Matlab软件进行的数值模拟,也同样印证了敏捷治理比传统治理能更有效提升城市形象。因此,地方政府需要实现从传统治理向敏捷治理的转变,具体从全面加强队伍建设、提高舆情预警能力和及时反馈处理结果等方面入手。
Agile governance is an important paradigm of social governance for governments,and it is particularly effective for city image enhancement,but its mechanism is not yet completely clear.Taking the behavior of governments and netizens as an entry point,we analyze the change of city image in the process of online public opinion dissemination by using the evolutionary game analysis method,and focus on the comparison of the governance effects of two paradigms:traditional governance and agile governance.After stability analysis,it is found that in the process of online public opinion dissemination,the local government adopts agile governance to maximize the publicity of the positive governance effect,thus realizing the enhancement of the city image.Numerical simulation using Malab software also confirms that agile governance is more effective than traditional governance in improving city image.Therefore,local governments need to realize the change from traditional governance to agile governance by strengthening team building,improving the early warning capability of public opinion and providing timely feedback on the results.
作者
赵建国
芦彦清
ZHAO Jianguo;LU Yanqing(College of Economics,Bohai University,Jinzhou 121013,China;School of Public Administration,Dongbei University of Finance and Economics,Dalian 116025,China)
出处
《渤海大学学报（哲学社会科学版）》
2024年第4期59-65,共7页
Journal of Bohai University:Philosophy & Social Science Edition
基金
国家社会科学基金重点项目“面向共同富裕的社会保障收入分配调节能力统计监测研究”阶段性成果(项目编号:23ATJ008)。
关键词
敏捷治理
网络舆情
城市形象
agile governance
online public opinion
city image
