摘要
中国茶文化底蕴深厚,茶产业和旅游产业的融合发展助推中国乡村振兴。本文根据文献研究法选取梅州“雁南飞”茶田的茶文化旅游发展的内外部因素,以名义集群法讨论分析各要素,并通过策略管理工具SWOT矩阵的两两匹配原则进行战略分析,研究结论可为“雁南飞”茶田乡村振兴产业振兴提供参考和指引。
China has a profound tea culture,and the integrated development of tea industry and tourism industry has boosted the revitalization of rural areas in China.This paper selects the internal and external factors of the development of tea culture tourism of the"Yannanfei"tea fields in Meizhou using literature research method,discusses and analyzes each factor using nominal cluster method,and conducts strategic analysis through the pairwise matching principle of the strategic management tool SWOT matrix.The research conclusion can provide reference and guidance for the rural revitalization and industrial revitalization of the"Yannanfei"tea fields.
作者
陈海明
林淑婷
陈芳
陈艺予
CHEN Haiming;LIN Shuting;CHEN Fang;CHEN Yiyu(College of Tourism,History and Culture,ZhaoQing University,Zhaoqing 526061,China;School of Tourism Management,South China Normal University,Guangzhou 510631,China;Finance Department,Zhaoqing University Zhaoqing 526000,China;School of Music,Zhaoqing University,Zhaoqing 526000,China.)
出处
《茶叶通讯》
2024年第2期264-270,共7页
Journal of Tea Communication
基金
2023年广东省质量工程高等教育教学改革项目
肇庆学院大学生创业训练计划项目(X202310580167)。
关键词
茶田
茶旅融合
乡村振兴
名义群体法
SWOT矩阵分析
雁南飞
Tea field
Tea tourism integration
Rural revitalization
Nominal group method
SWOT Matrix Analysis
Yannanfei
