摘要
近年来,我国文化创意媒体产业快速发展,社会对视觉传达设计人才的需要日趋凸显。视觉传达专业属于艺术设计范畴,需要在融合时代特色下,运用文字、图形、色彩等元素为观众带来视觉上的特殊体验。如何充分利用校企融合发展的优势,使所培养人才能符合行业需求,是高等院校视觉传达设计专业需要研究的重要课题。本文从视觉传达设计专业理念和特点入手,着重探讨产教融合下视觉传达设计专业教学改革措施。
In recent years,our country's cultural creative media industry has developed rapidly,and the social need for visual communication design talents has become increasingly prominent.Visual communication belongs to the category of art design,which needs to bring special visual experience to the audience by using text,graphics,colors and other elements under the integration of the characteristics of the times.How to make full use of the advantages of university-enterprise integration and make the cultivated talents meet the needs of the industry is an important topic for the visual communication design major in colleges and universities.Starting from the concept and characteristics of visual communication design,this paper focuses on the teaching reform measures of visual communication design under the integration of production and teaching.
作者
陈晓静
CHEN Xiaojing(Beihai University of Art and Design,Beihai 536000,China)
出处
《鞋类工艺与设计》
2024年第11期12-14,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2017年度广西高等教育本科教学改革工程立项项目《艺术设计类应用型本科院校创新创业教育与专业教育整合研究》(项目编号:2017JGB467)。
关键词
产教融合
视觉传达设计专业
教学改革
integration of production and education
visual communication design
teaching reform
